There are many parts to building a successful entrepreneur
business, but it first and foremost begins with
understanding and remembering why you do the work you do.
Then it's about clearly understanding who you serve, what
their major struggles are, and how what you offer will make
their life better. Finally, it's about reaching your ideal
client in a way that has them eager to work with you. But
most importantly, it's about managing your energy through
it all.
Here are the 9 steps that I've found to be essential in
building a business that's just loaded with rewarding
purpose, joyful productivity and consistent flow of profit:
1 Claim Your Core Value Offer
It's important to be very clear about what you do and WHY
you're doing it. There are no mistakes. Everyone and
everything has a purpose. You have a unique gift to give -
something that no one else can give. When you uncover this
part of yourself - you truly begin to SHINE. This clarity
also establishes an instant energy of enthusiasm, which is
very attractive to prospective clients. The intention is to
turn all that you do into an "energy magnet".
2 Magnetize Your Client Attraction Plan
Then you want to establish who would benefit most from
working with you (your target market), the qualities of
this client or customer and what is it exactly about the
way you do what you do that has your work standing out from
all others (your niche).
You use these discoveries to craft a message that has you
extremely at ease with speaking about what you do, from
having a conversation one-on-one to creating compelling
copy for every piece of marketing material you use. It's
important to be able to communicate your value to the
people that need your services in a way that is honest,
authentic to you, rooted in integrity. This is what gets
you more clients because you're conveying what you have to
offer to as many people as possible with an energy that
naturally draws business to you. This way it's easy-breezy!
3 Move Beyond Entrepreneurial Fear
There are two major factors I've found that get in the way
of womenpreneurs succeeding: fear and doubt. More often
than not we get scared about what the "right way" to build
a business is, what will happen if we actually DO succeed,
and then feel doubtful about our ability to make a lot of
money doing what we love, in a way that gives us plenty of
free-time to do the other things in life we really enjoy.
This is a big barrier to getting what you want. You want to
nip this (or any type of similar block) in the bud right
from the get-go so your energy is available for your
clients and for taking your business to a bigger place.
4 Serve Your Business' Dire Needs
It's a MUST to prioritize what needs to get done and when.
You can't do everything at once (although I know you often
wish you could) and can actually get more done when you can
identify what needs the most amount of your time, energy
and focus first and then to distribute your resources from
there. This is an invaluable skill to define and strengthen
that will consistently put you in a place of growth: that's
more clients and more money.
5 Establish Powerful Business Systems
It's such a relief when you put in place systems that have
your business and your marketing (so important!) operating
on autopilot. This frees up energy for you to use to
consistently generate new business so that there is never a
lull in clients or income. Start setting these systems up
right away. It's the New Year - perfect timing. No need to
get yourself distracted by this though. Start with the most
important systems (operations, your offerings and your
marketing) and let them improve over time as you develop a
greater sense of what your system needs are (I always say
the Universe is constantly handing you the next steps to
your business - just open your eyes and ears along the way!)
6 Shift From Selling to Serving
Selling is really just about finding energetic matches,
right?
When you are able to understand that your business is the
optimal opportunity for you to provide a serving
experience, everything changes. You want to have in place a
specifically designed energetic process that allows your
potential clients to come to a place of understanding and
self-discovery that they want what you have. It's both an
art and a science at the same time that strongly calls on
the energetic power of partnering with Spirit to create
more business for you, more results for those that you
serve and a true sense of joy and ease for everyone.
7 Move Prospects to Profits
This is such an important system it gets it's own step J
Put in place a strong, solid, specific system that has you
moving prospects into high paying clients, consistently.
Remember, folks need to have their hand held as they walk
over the bridge from where they currently are to joining
you in your business (whether service or product). You are
asking them to do something new by partnering with you.
This process needs to be both served by you and respected
by you. You MUST also be able to take a stand for the value
of what your service can do for them (if it is a right
match) while simultaneously being detached from the
outcome. (This is the power of the EnergyRICH Prospects to
Profits Process that I coach and teach on.) It's truly a
place of confident serving. It changes everything about
being in business. It makes it a whole lot easier and more
fun! Doesn't get better than that, right?
8 Create Balance
Every entrepreneurial expert speaks about the need and the
benefits of having business-life balance, but rarely do
budding business owners put this into practice. Begin to
focus right now on developing specific strategies tailored
for you that consistently have you serving both your
personal and professional needs so that you experience
success on all levels (health, wealth, relationships--you
name it). Let's face it--as a solo-entrepreneur if one area
is out of whack you'll experience it in the others. You
want success on all levels, right?
9 Be Considerably Huge: Mastering Mindset and Marketing
You have an incredible gift. It is literally a disservice
to others for you to keep your talent and ability hidden,
tucked away or reserved for only a few. You have an
obligation to share what you do--on a large scale. It's
time for you to shine.
Be sure to, on a daily basis, put in place a practice that
supports bringing you to this bigger place from your
mindset (if you find yourself asking "Why?" I would give
you a coach's challenges to ask, "Why not?") to your
marketing (find the best avenues that effectively work for
you; whether that be networking, strategic partners,
various uses of the media and more.)
EnergyRICH Call To Action:
Create a plan for the year that covers all 9 steps of the
above system, even if it is short-sweet-to-the-point.
Include time for yourself to work on your business, not
just in your business. Give yourself space to develop and
re-work your systems as much as needed - it will save you
energy in the long run. You'll not only put your business
on a smooth operating track, but the intention is you'll
also more clients from your efforts.
----------------------------------------------------
Heather Dominick, EnergyRICH(tm) Entrepreneur Success
Coach, has over 11 years of teaching and coaching
experience. Heather's primary focus is in coaching
entrepreneurs to identify inner and outer sources for
attracting clients and increasing business profit. To sign
up to receive your free 5 Part EnergyRICH Entrepreneur
E-course go here now http://www.energyrichcoach.com
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