Who is on your sales team? Often, success in the field is
far from an individual effort. There is frequently an
inside customer service group, service coordinators, a
product expediter, a dependable shipping department and
quality vendor technical support operating behind the
scenes ensuring that the customer's experience is a good
one. The salesperson is the facilitator of these collective
efforts and the representative of their company when
dealing with customers.
This past weekend, the rapidly changing political landscape
was introduced to the live version of a new phenomenon.
Although Hollywood-types have often backed political
candidates and causes, the world has been holding their
breath in anticipation of the impact of Oprah's endorsement
of Barack Obama. Oprah lends her star-power to her friend,
Obama, "a new kind of leader who possesses a tongue dipped
in the unvarnished truth," Winfrey said.
The Oprah and Obama traveling tour brings new meaning to
the phrase dynamic-duo! Obama had the pleasure of
addressing almost 30,000 registered voters at
Williams-Brice stadium here in Columbia, SC thanks in great
part to Winfrey's celebrity. I do not believe that anyone
will ever be able to remove the pleasure-filled smile from
his face.
"In what may be the largest phone-banking effort in the
nation's history, each attendee was handed a sheet that
listed four registered S.C. voters and a phone script.
Attendees were asked to call the voters on their sheet,
right then and there, and ask them to support Obama in the
Democratic primary." Regardless of your political
persuasion, this sales effort is impressive. The news
coverage and number of articles are amazing.
Talk about sales teams! This pairing may be just what the
doctor ordered to propel Obama to the lead in the run for
the Democratic nomination. What then... VP Oprah Winfrey!
The point of all this is to remember that our success in
selling our ideas and products is indeed a team effort.
Even if you are a self-employed company of one who handles
everything from sales to accounting, you too rely on
vendors, FedEx, US Mail and reliable technology to ensure
your sales success. You are indeed part of a team effort,
albeit the focal member.
None of us operates in a vacuum. It is necessary and proper
to respect and care about your sales team. When
appropriate, introduce these people to your customers. Make
it more personal. Put faces on each department and function.
Remember, the bottom line is that people interact with
people to make things happen. Humanize your selling efforts
and warm up your sales success.
----------------------------------------------------
Daniel Sitter, author of both Learning For Profit and
Superior Selling Skills Mastery, has garnered extensive
experience in sales, training, marketing and personal
development spanning a successful 25 year career.
Experience his blog at http://www.idea-sellers.com
No comments:
Post a Comment