As the owner of your business, you are probably aware of
why there is a need for your product in the marketplace. To
you, the demand for this product is obvious, and you can't
conceive why anyone wouldn't want to buy it. However,
unless your selling something that is completely necessary,
you may not realize that not everyone shares your unique
vision. In order to bring customers around to your
business, you'll need to educate them on why they need your
product. They might not see it themselves, so you can't
afford to leave it up to chance. This education can take
the form of various methods of advertising, or a one-one
sales pitch if you have a high-ticket item. Whatever the
case, it is important to have your customers understand
what your product is, and why it should be as important to
them as it is to you.
One good way to get the word out about your product is to
first convince respected members of the community about the
need for it. If you're selling a particular brand of
toothpaste, for example, your first target might be
dentists. If you can convince them of the need for your
specific brand, you have won half the battle. If they are
truly convinced, they might pass on this information to
their patients. That kind of seal of approval comes without
reproach and without argument. If you could convince one of
these dentists to go on the record and perhaps give your
product a public endorsement, so much the better. Nothing
would look better on an educational brochure than the
signature and endorsement of a licensed professional. This
goes not just for toothpaste and dentistry, of course. Take
this example and apply it to the product you're trying to
sell. If it's quality, half the battle is won.
Another good way to inform the public of your product's
worth is to participate and even contribute to the funding
of public events such as fundraisers and telethons.
Companies rarely sponsor these types of events out of the
goodness of their charitable hearts. That may play some of
the role, but these companies realize that having their
name linked to a nonprofit event or association is a
powerful method of creating goodwill in the public's eye.
The best advertising makes a customer feel that they can no
longer live without a certain product or service. A good
example is the Ipod, which has made many loyal customers
wonder how they lived in the past without thousands of
songs at their finger tips. Apple used their advertising to
make this connection happen, and it's your job to create
the same connection with customers. Whether you can do it
through traditional advertising, SEO, community services,
or another advertising method, it must be done to make your
product successful.
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Thierry Goho is a member of IAHBE(International Association
of Home Business Entrepreneurs) and an Internet Marketer
Expert. The author shares through his site, some of the
most profitable ideas on how to make your business a
success.For further information, please visit ==>
http://www.gohomoney.com
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