In addition to being the "Season of Sweets," the period of
time between Halloween and New Year's Day presents a
wonderful opportunity for your company to thank your
customers. It also is a time that you can drive new
business to you. Here is a list of easy and effective
marketing ideas to help you promote your business for the
holidays.
1. Send a Card: Send a holiday card to all of your
customers - depending on your target audience, it can be
for Christmas, Hanukkah, Kwanzaa, or simply "Seasons
Greetings." You can also send a Happy New Year card. But
don't stop there. Don't forget about your vast referral
base. Be sure to send business holiday cards to your
friends, family, associates, and vendors.
2. Send your database a gift: Hopefully, you have a list of
both clients and prospects. Whether these individuals have
purchased from you or not, treat them well. Take the
holiday season as an opportunity to send them a gift. It
can be as simple as a $5 gift card to Starbucks. Small
gestures are what impress people - they work to keep
customers loyal and to convert prospects to customers.
3. Offer a "Something of the Month" club: People are always
looking for unique gifts to give. Why not help them out and
create ongoing cash flow for your company? You can do this
type of gift series with almost anything. Seriously. Did
you know there is a Bacon of the Month club? You could sell
CDs that you record each month, massages, dinners, jelly,
or even a teleseminar series. With a little creative
brainstorming, I'm certain that any business could develop
this type of program.
4. Bundle items as a holiday theme: Sell holiday specials
to entice people to buy bundles of products or services.
Instead of selling single items, offer a theme. For
example, a financial planning company could put together a
New Year's Planning Kit that includes a book, tax software,
and a one-hour consultation. A spa could put together a
Stress-Free Holiday package of a steam bath, facial, and
body lotion.
5. Give a coupon or discount: As both a gift to your
customers and a way to boost your seasonal revenue, why not
offer a discount or send out a coupon that promotes one or
more of your services or products. This could be for a
report, a CD, a session, or a special program. Again - be
creative! People love discounts.
6. Offer a holiday special: You can encourage larger
purchases by offering a holiday special like Buy Two and
Get a Third Item for Free. Here is a different variation on
this same strategy: Tell your customers when they purchase
a certain amount, the will get something for free. For
instance, Buy $100 worth of products and get a free CD.
These are just a few ways that you can both thank your
customers and offer them something special for the
holidays. These marketing strategies also help build
customer loyalty, convert prospects into customers, and
help to bring cash flow into your company. Best of success
to your business!
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Learn marketing techniques to attract new customers quickly
in Author Wendy Maynard's free report: "Marketing
Strategies to Fill Your Pipeline" at
http://www.gomarketingmaven.com/free_report.html
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