Tuesday, December 25, 2007

Does Your Voicemail Get You Clients? Time to Change That!

Does Your Voicemail Get You Clients? Time to Change That!
If you're serious about attracting clients consistently, I
believe you should use every single piece of marketing
"real estate" you can. Whether you've been in business for
one year or 22 years, when you're marketing your business,
you want to have systems in place that PULL in clients
without you having to do much to make it happen.

It can even be as "little" as using your outgoing voice
mail as a Client Attraction tool. One of the key things you
can do to PULL people in that most people in business do
not do, especially when they're working from home, is have
an outgoing message on your voice mail or answering machine
that describes exactly what you do, for whom, and what
results they can expect.

The idea here is to have your voice explain what you do and
how to give you referrals. So, instead of saying, "Hello,
it's Mary, leave a message," you can say, "Hello, it's Mary
of so-and-so business, helping (insert target audience) who
struggle with (insert common problem) achieve more (desired
outcome)."

Once they know exactly what you do and for whom, don't
forget to list the best ways to reach you (other than
phone): your e-mail, your website, and your tag line. Oh,
and don't forget to include a call to action, like inviting
them to visit your website and signing up for something.
There are lots of different ways you can use your voice
mail outgoing message as a way to get new clients. Remember
to keep it pretty short or people will not want to call
back.

You'd be surprised how many people over the years became my
client, when all they had originally was my phone number.
As a result of the voicemail, they all told me they went
onto the website, signed up for the ezine, attended
teleclasses, and after a while, wrote in to say they were
ready to work with me. Not bad for a simple voicemail
message!

My motto around marketing real estate? "If you've got it
anyway, use it to attract clients!"

YOUR ASSIGNMENT:

Create an outgoing message that can also act as a marketing
tool, if it is brief. Include your tagline and e-mail
address if it is easy to remember, direct callers to your
website, and make sure to tell them about your newsletter
or list any upcoming workshops you are promoting. You'll
not only impress callers, you might just get a few new
clients out of it.

Interested in more of these simple, highly effective
marketing tools that attract new clients in the "real
world?" Then it's time to invest in a step-by-step
marketing system that will feel easy and authentic to you.


----------------------------------------------------
The Client Attraction Home Study System avoids all the
unnecessary stuff and instead gives you the most important
things to do to set up simple, solid systems, so that you
consistently fill your pipeline and continually get new
clients. It's all step-by-step, not a big mishmash of
things. So, you do step one of the system, and when your
done with that, you move on to step two and so on. You can
get it at http://www.TheClientAttractionSystem.com

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