Marketing to a mass market can be expensive. You often
cannot target your perfect prospective customer properly
because the market is too broad with wildly-different needs
and desires. For example, if you make a living selling life
insurance, selling your product to a group of people
interested in "insurance" would be ineffective. Some need
car insurance. Others need homeowner's insurance. Still
others need health insurance. To sell your product more
effectively, you need to focus on a market within a market.
You need to focus on niche marketing. This article will
provide three tips you can use to start marketing to a
niche.
Identify Your Niche Market
Whatever product or service you are selling, you can likely
dig deeper and identify a segment of the broad market.
Using the example above, your segment or "niche market"
would be those people who specifically want to buy life
insurance. However, you can continue to dig deeper by
separating the segments of people who want to buy a whole
life insurance policy and those who want to buy a term
insurance policy. Each of these niche markets have
different needs. Speaking to those respective needs is far
more effective than speaking to the needs of a broad market.
Reach Your Niche Market
Once you have identified your niche market, you need to
figure out how to put your message in front of them. Most
niche markets are comprised of people who congregate
amongst each other. For example, those people who have
suffered the experience of having a spouse cheat on them
share their experiences with each other on several online
forums devoted to the subject. If you are selling a product
or service targeted to that niche market, you can easily
reach them there.
Also, you can reach niche markets easily through
advertising on the search engines. Using the "cheating
spouse" example above, you can advertise on Google using
their Adwords program. When someone types "catch my
cheating spouse" into Google, your ad can be displayed.
This can be a very effective way of reaching a
tightly-focused niche market.
Speak To Your Niche Market
After you have identified your niche market and discovered
ways to reach out to them, you need to create a selling
process that converts prospects into paying customers. As
mentioned above, every niche market has unique needs and
desires. It is easier to speak to those unique needs and
desires if you focus on a small segment of a market.
For example, assume you are promoting a dating service.
Your selling process to convert men into paying customers
will likely be far different than your process of
converting women. Each gender has different needs that you
can speak to if you segment the market. Further, each
gender often responds differently to various selling
techniques. Segmenting a market into small niches gives you
the opportunity of speaking to each niches' unique needs.
Niche marketing is about focusing in on a segment of a
market. You can accomplish that by first identifying the
group of people within a broad market who have similar
needs or desires. Then, you need to find ways of reaching
out to that niche market of people to expose them to your
product or service. Lastly, you need to create a selling
process that speaks to your niche market's unique needs and
desires. If you follow those tips, you may be surprised at
how easily you are able to convert your prospects into
customers.
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You can get more quality free information about finding
your own niche in the e-course "List Building in a Niche
Market". http://www.cyber-marketing411.com/niche11
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