Successful businesses recognize a need and fill it. In many
cases, the need is obvious. However, some businesses thrive
by seeing something that no one else does, jumping on the
opportunity, and creating a product or service that appeals
to the marketplace.
How do they do that? More important, how can you start
being on top of the wave, instead of paddling to keep up?
Recognizing hidden opportunities requires you to be two
things:
1. Open to possibilities
2. Nimble
There is a myth that entrepreneurs have to be highly
creative. Although many are, it is not a requirement for
success. What is more important is letting go of
expectations that things have to be a certain way. If you
get too tied into any idea, you miss opportunities along
the way. It's like a horse with blinders on; it can only
see what's in front of it. That's great when you want to
keep from being distracted. However, if you are looking for
opportunities, those distractions sometimes reveal a great
idea. And if you aren't open to other possibilities, you
might not see it.
Approach your day and your world with fresh eyes. When you
read the newspaper, look at the trends, new events, what
people are reading or watching on television. In your work,
what messages from customers seem to be developing a
pattern? Is there something you can offer that will answer
non-specific needs? All of these observations will give
insights into what people want, whether it's a perceived or
actual need. Develop an ability to recognize opportunity.
Your business will stay fresh, and your customers will
respond.
Being nimble requires an ability to be agile and
responsive. Ask yourself, "How well do I respond to change?
How do I handle adversity? Can I leverage my assets to
strike fast when an idea presents itself? Do I have a team
in place that allows me to respond quickly?"
In this high-tech world we live in, change happens dozens
of times a day. What is a trend one day, is outdated the
next. Make sure you have the people, tools, and resources
available that will help you see and act on hidden
opportunities.
Study the people who are at the front of the wave. They all
have these two traits. And when you are open to
possibilities and nimble in your business, you will find
yourself riding the wave of success, too.
----------------------------------------------------
Getting your information from concept to marketplace? Visit
publisher and Internet marketing coach Marilyn Schwader at
http://www.clarityofvision.com . Looking for an accelerated
information products education in an affordable,
easy-to-use format? Go to
http://www.jumpstartyourwealth.com .
No comments:
Post a Comment