If you ask a hundred different people what marketing is
they are going to give you a hundred different answers. A
lot of the people that write books on marketing and
business, really just complicate what marketing is.
For example, a lot of college business professors will
write books on marketing. These people have never been in
business for themselves and yet they will write these huge
books that are filled with all kinds of complicated
garbage. When you try to make heads and tails out of what
they are preaching and you are nothing but confused. And
the confusion will spawn even more confusion.
You will also find a lot of the books on business and
marketing written by Fortune 500 and Fortune 1,000
executives. These people only have business experience
running these huge conglomerates, these multi-billion
dollar corporations. They've never started a small business
on their own. They don't understand anything about what it
takes to turn a small amount of money into a huge amount of
money. The only thing they understand about business and
marketing are running these huge, huge operations that were
already successful when they took over. These same
"executives" later retire and become consultants. Their
game becomes writing and selling books on business,
advertising and marketing.
So the question is: who should teach the guy who is
thinking about starting a small home-based business or the
small business entrepreneur how to market their business or
products?
The Answer: Find the guy who has successfully done what you
want to do and copy him or her. Learn everything about them
and their marketing. Find somebody who you can easily
contact for consultation. In my experience, this is the
only way to succeed. Forget about books! Get in touch with
the guy who has started with the smallest amount of money
and then turned it into the largest amount of money in the
fastest period of time - in the easiest manner. Remember
this when you go to the library or the bookstore and you
look at these different books. Realize that most of these
people who wrote them have never started a small business.
These people have never turned a small amount of money into
a huge fortune.
The only people who can help you are the ones who are
dedicated and patient about wanting to do everything
possible to teach you how to turn a little bit of money
into a lot of money. When you become a marketing expert YOU
can do it too! These people will tell you that Marketing is
simply everything that you do to attract and retain
customers. That's it! These are the people who are in the
business of doing just that. Attracting new customers and
then doing more and more business with the customers that
they have right now. That is all marketing is about.
Marketing permeates every part of your business. Every time
a phone is picked up, every contact that you have with the
customers, it's marketing in action! It's all about
marketing and there are things that are required to
becoming a marketing expert, but you can do it.
Therefore, find the people who can show you how to become
an expert marketer. The benefit is... if you'll become a
marketing expert this will make you set for life
financially. I promise you'll never ever have to worry
about having enough money for the rest of your life if
you'll just dedicate and commit yourself to becoming an
expert in marketing.
Marketing includes all of the things that you do to attract
new customers and all of the things that you do to keep
those customers happy and keep them coming back for more.
THIS IS IMPORTANT! There is only "3 ways" to build or grow
a business. I don't care what business you are in! From the
smallest businesses to the largest business, there are the
only 3 ways to build and grow it.
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The author has been marketing on the Internet for 12 years.
You can learn more about "The Top 20 Most Powerful Secrets
to Getting Rich" and how you can use these secrets to make
all the money you want, need and truly deserve by listening
on the Internet and/or downloading your copy of the FREE
$495 Audio and Report at:
http://www.hypertracker.com/go/JohnMuritu/SubmitYourArticle/
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