Upon initial investigation, when conducting a review of
Lightyear Alliance, it appears to be a no-brainer to join
as an independent representative because of its seemingly
solid foundation as a provider of digital phone services.
But after doing more research there may also be a real
downside.
Lightyear Alliance is a telecommunications provider of VoIP
which stands for Voice Over Internet Protocol and is
basically digital phone service. A July 2005 issue of
Fortune Magazine called VoIP the "most important shift in
the entire history of modern communications since the
invention of the telephone."
Lightyear Alliance was founded in October 2003 by Sherman
Henderson with a mission to become the largest provider of
VoIP technology in the United States and Puerto Rico.
Additionally, Lightyear Alliance is the first direct
marketing sales provider of the digital phone service. Or
in other words, Lightyear Alliance provides VoIP through
network marketing and was the first to do so.
At first glance it seems to make sense to join Lightyear
Alliance as a representative because it sells a product
consumers will be using as a new phone service and
representatives get paid a commission of each consumer's
phone bill.
But once more of a review is conducted on Lightyear
Alliance it may not be as much of a no-brainer as once
thought.
Why Network Marketing Fails:
It is a statistically documented fact that 95% of all
network marketing representatives will fail no matter how
great the product or the company. Since Lightyear Alliance
is also a network marketing company it is not immune from
this fact as well.
To become a representative of Lightyear Alliance a one-time
licensing fee of $349 is paid and a replicated website is
provided.
To a brand new entrepreneur it usually seems like an easy
thing to drive traffic to your replicated site and have a
certain number of people who visit the site join your team
and start providing you growing commission checks in the
mail.
But the more experienced business-minded professional knows
driving traffic to a replicated site and converting that
traffic to sales or new distributors is almost impossible.
Due to this high degree of difficulty most people will fail
as a representative in Lightyear Alliance or any network
marketing business for that matter.
Another Documented Fact:
It is also well documented that most telecommunication
network marketing companies collapse within 5 years.
However with most of those failures the products being sold
were services at much higher prices than other well-known
providers at the time. In other words, they failed because
they cost consumers more money. But on the good side of
Lightyear Alliance, VoIP is sold for less than through
other providers.
More well-known providers of VoIP spend as much as 7
million dollars a day in advertising. Lightyear Alliance
doesn't spend any money on advertising because its
independent representatives do the advertising. Thus
Lightyear Alliance can provide VoIP for significantly less
than national providers.
Why Do The 5% Succeed?
As 95% of network marketers fail another 5% succeed. And
those that do succeed usually all become millionaires
because their monthly commission checks are in the amounts
that most people make in an entire year in the corporate
world.
So how do you become one of the 5% that succeed? First, you
need to make sure the product you are selling is of real
value in the marketplace. Second you need to know how to
market.
As far as Lightyear Alliance is concerned the product of
digital phone service is of real value in today's
marketplace. And although most telecommunication network
providers usually fail in 5 years that should not be a
problem for Lightyear Alliance because they sell VoIP for
much less than other providers in the marketplace.
However, the fact still remains that most Lightyear
Alliance distributors will fail unless they gain an
education of how to market to build their business fast and
effectively.
In conclusion, Lightyear Alliance is a solid company in my
review and it sells a product of real value. However, even
though Lightyear Alliance is solid, it still is a network
provider and it does not properly train its representatives
to succeed in this competitive industry and within the
direct sales business model.
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About the Author: Go to Tim McGaffin's blog at
http://www.lightyearalliancetriumph.blogspot.com to learn
more about how to become one of the 5% who succeed in
network marketing by downloading Tim McGaffin's free e-book
on lead generation and fast network marketing business
building secrets.
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