OK, so you've booked a few parties...now what do you do? Do
you find yourself screening your phone calls? Are you
afraid to have contact with your Hostesses for fear they
may cancel or postpone their party? What can you do to
insure a good party so both you and your Hostess will
benefit? Booking parties is easy but in order to make it a
fun and profitable party for both you and the Hostess there
are basic techniques that will help guarantee success. In
this article you will learn what to do to increase your
party consistency, sales average and booking ratio.
First, arrive at the party with at least six Hostess
packets. I found the easiest way to put my Hostess packets
together was to make about twenty at a time. I got
everything I needed out, put a label with my name, address
and phone number on everything that was going to go into
the Hostess packet and sat down for a few minutes and got
everything ready. Every Hostess packet should include these
items.
At least one catalog or brochure if your company has a
supplement make sure to include one of those also.
Company Hostess Award Brochure or a list of everything the
Hostess can earn
Guest List with a self-addressed and stamped envelope (New
triplicate guest list can be ordered here) Order Guest List
Hostess Wish List or a bright paper for Hostess to write
down the items she would like to earn at her party.
Material about joining your company preferably marketing
material that will spark interest and curiosity.
Order forms (at least 4-6) or outside order sheet
Large Envelope to hold everything (if your company does not
provide. Bright colored envelopes can be purchased at most
office supply stores)
Now that you have your Hostess packets put together make
sure you pack your case with at least 6 for every party.
Once you begin to play the envelope game (from my It's a
Party Out There program) at your parties you will be
booking more parties than you ever thought possible. Also
have your "Open Date Card" (also from the program) ready so
the new people booking parties can select one of "your
available dates".
After you have played the envelope game and secured your
bookings hand the "Open Date Card" and a Hostess Packet to
the first person who booked and ask her to write her name
in the space next to the date she would like. Then hand the
card to the next person to have her select a date and so on
until all of the guests have selected a date for their
party. IT IS IMPORTANT THAT THE PERSON WHO IS BOOKING
SELECTS A DATE THAT NIGHT! Remember, it's not a booking
until you have a date. Don't waste your time trying to call
later, if she is hesitant and wants to check her schedule
say, "Let's pick a tentative date right now and you can
check your calendar when you get home. If you need to
change it you can call me first thing tomorrow so you will
still qualify for the bonus gift for selecting a date on my
open date card." I found that 9 out of 10 times the
original date we agreed on was the date the Hostess was
going to keep.
After each person has selected a date bring them aside and
go through the entire contents of the Hostess Packet with
them. Here is exactly what I would say. "Judy, I'm excited
you are going to be having a party. Let's go over
everything in your packet. First, this is your guest list
that you will need to fill out and return to me in three
days so that I can mail your invitations out for you. Your
Hostess will also be able to receive the credit for your
booking when I have received your list. There is room for
24 names on each list and I have given you two. Try to fill
out one complete list and use the other one if you need to.
Please press hard as you are making three copies and the
top copy will be the label that goes on the invitation. You
will have a place to write the phone numbers on this list
so you can have a call list to call and remind everyone to
come and bring a friend. Please keep your catalog with you
all the time and if someone cannot come you can share the
catalog and ask if they would like to order or book a
party. There are order forms in the packet for you to use
for these orders. Also, please take this Hostess Wish List
and list all the items you would like to earn at your party
and return the Wish List to me with your Guest List. I will
figure out what you will need to do to earn all the items
on your list. I have added some information about our
company so you can browse through it. Have you ever thought
of doing something like this? No, well, I think you'd be
great! Read through the information and I can call you
tomorrow at 3:00 or 5:00 and answer any questions. Which
time would be best to call? Great, I'll call you at 5:00.
Here's your packet and I look forward to helping you earn
all the products you would like. Don't forget to have your
guest list to me in 3 days. Thanks."
During this time you have went through all of the contents
of the packet while you were reviewing it with her. You
have her working on her guest list and wish list and you
have planted the seed about her joining you in the
business. Hostess Coaching is an art and you can master it
when you practice it over and over and over. When you
implement these techniques I guarantee that you will have
less cancellations and postponements and more enthusiastic
Hostesses which should result in higher sales and more
bookings. So "partner with your Hostess" to help her get
everything she wants and you will get everything you want!
As Zig Ziglar always says, "You can get everything in life
you want when you help enough other people get what they
want."
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Want to know the fastest way to get more bokings and build
your Direct Selling business? Head over to
http://www.karenphelps.com for Direct Selling strategies.
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