Wednesday, August 15, 2007

One stop Fulfillment with HD DVD Authoring

Managing all the items necessary to produce a direct
mailing to a customer can be very challenging for a
marketing person these days. In the past marketing pros had
to get different vendors to do each job separately, but
today, there are one stop shops that can handle it all from
On Demand Production of DVDs to storing the materials.
There are even companies that provide producer services for
those producers who can't be everywhere or need a little
extra help. Services range from consultation to complete
editorial supervision.

DVDs are fast becoming an important part of sales and
press kits lately. First there is the DVD production, DVD
video editing, DVD replication, then printing DVD labels,
then choosing the case, etc. And most people have sales
brochures, or sales and press kits that they would also
like to add to their mailings to customers. That means
using a copy and print shop to copy, collate and stuff the
press kits, which are typically designed by a graphic
artist, then printed by a printer. Next, business card
production, envelopes, labels, stamps or bulk mail stickers
are required, not to mention a store room to keep it all in.

A fulfillment house is critical to keeping things running
smoothly no matter how big or how small the mailing. Today,
a well versed business can do it all. Printing. Duplicating
CDs or DVDs. Collating. Stuffing. The cost savings and
convenience of delivering any of these items directly to a
customer list are substantial. A premiere source for
services, look for companies that offer 3 inch mini disc
or business card disc production for both CD and DVD. If
needed, there should also be a creative engineering team
that can encode and pre-master a video presentation, or add
PDF documents, templates, images and hyperlinks from a
client's website allowing for a dynamic marketing or trade
show presentation.

Using an in-house direct mail services team can start the
fulfillment process the second a project is complete.
Experts on postal rules and regulations, presorting, and
postage discounts, a good company assures the best possible
mailing rates using USPS-certified CASS address
standardization software to provide significant postal rate
discounts and maximize delivery efficiency.

Mailing pieces are assembled and addressed professionally;
inkjet printed with bar codes and Zip+4, and then bundled
according to postal requirements. Post Office paperwork is
completed and samples are sent to the client. The finished
product is delivered to the post office for seamless,
automated mailing.


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Contat: Kristin Gabriel
323.650.2838
About Acutrack, Inc. (http://www.acutrack.com)
Established in 1992, Acutrack, Inc. enables customers to
create, publish and deliver custom content for DVD and CD
distribution worldwide. The company provides fast,
high-quality CD and DVD production including video editing,
DVD authoring, graphic design, photo realistic and
silkscreen printing, and a variety of packaging, copy
protection and fulfillment services.
Acutrack's proprietary On Demand production gives customers
the ability to produce and ship custom packaged CDs or DVDs
one at a time. Ideal for customer's who are selling
downloadable content and are not sure how many units to
produce; On Demand takes care of inventory, packaging and
fulfillment.

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