As you may recall, I mentioned in last month's article that
there are several marketing strategies to fundamentally
build a business. The strategies are simple but not always
easy, however if they are coupled with vision, vigor and a
little tenacity, both business and life can be enjoyed with
ease and results produced with velocity.
Remember as these strategies unfold in your reading each
month, I never said it would be easy, however I am saying,
it "can" be done with ease AND velocity with the right
energy going in the right direction.
And you must keep in mind that you will have to address
what I call the "human condition."
The thing that will come between you and success is the
"human condition"; your self imposed barriers, road blocks,
and what you think you already know. Be aware of the
barriers and road blocks as you read these.
Yes, I'm repeating this each month intentionally. Why? The
two most prominent reasons are: to shift how you think in a
way that builds your muscles to understand the fundamentals
of marketing AND to address the human condition that stops
you from implementing them.
Keep in mind that Vision must be first… Another critical
part of effective marketing is the "Client Referral
Strategy".
This strategy is simple, you create a process or system for
having your clients refer business to you.
A client whom you are providing excellent service to will
often see value in your services and will refer business to
you.
Most people wish their clients would refer business. Some
clients do and some don't. I say, the reason clients aren't
doing so is because there's not a process in place, however
if you create a "client referral process" then clients
would refer business more often.
Now, it is important to insert here that there is an
assumption you acquired the client through the process of
previous articles, which would mean they are your ideal
client, one you chose to work with.
If that is the case, then the client referral process
should include:
A Request – you must ask the client to refer business to
you.
Commitment - a commitment from the client to refer business.
Inspiration – you must regularly inspire them to share your
services or product with others. After all, they know best
how valuable it is.
Motivation – you must regularly motivate them to do so by
educating them on the benefits of others having it. Or
motivate them in your own way.
Dedication and truth – you must dedicate and commit
yourself to nurturing your authentic relationship with the
client. This will also create a sense of loyalty and
dedication to you as their service provider or retailer.
The last one is critical as you must bring authentic
relationship to your client. Meaning you must be genuinely
interested in your client and they too will most likely be
genuinely interested in you.
There are many ways to create the process. The key is to
have a process or system that keeps your clients actively
pursuing new business with and for you.
Therefore, your system must also include a follow up
processes as well. Some clients will forget that they are
to refer business so you must remind them.
Create a Client Referral Process and your clients will
always look for ways to refer business to you.
Critical points of this article!
• Know your vision
• Know your ideal client
• Build authentic relationships
• Create a Client Referral Process and System.
• Remember, you also must "implement" the strategies
channeling the right energy in the right direction to have
them be most effective and reflect success in your business.
You don't have to be in business alone or struggle to make
it successful.
----------------------------------------------------
The Power, Passion & Purpose Group, brings over twenty
years experience in business, relationship and individual
life coaching. Join the P3groups mailing list to receive
their online magazine - The P3 Power Boost Magazine for
Women at http://www.TheP3Group.com .
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