Marketing And Advertising Your Tanning Salon

In order to guarantee your success in the tanning business
you must have solid marketing and advertising plans. This
will also be a very big part of whether or not your
business is able to obtain the funding required from
investors if this is how you plan to fund your new business.

Our first recommendation is starting a website. Based on
your budget, this doesn't have to be anything fancy. The
website should have your logo, mapped directions to your
location, phone number, and any current promotions you are
running. Be sure to list the state, county, and
surrounding cities in text on your website as well as all
services and products you offer. Submitting this website
to search engines will be beneficial and in time may bring
leads for your business. If you're interested in
perfecting this aspect of your business you should research
search engine optimization and search engine marketing.

Second, you will want your business listed in the yellow
pages and any popular local classified ads. Make sure you
purchase a larger ad than just a listing if your
advertisement budget allows you too. Larger advertisements
always attract more attention. Your ad should focus on why
customers should immediately choose your salon over the
other ones listed in the same area or perhaps even offer a
coupon of substantial value. Remember, if someone feels
comfortable tanning at your salon they will return.

Radio advertisement is also an excellent way to increase
the popularity. Whether you are purchasing a commercial or
actually have the radio station broadcast from your
location you will be instantly reaching thousands of
listeners. This is often much cheaper than television
advertisement and truly reaches people in your community.

Making arrangements with local businesses is a great way to
network. Small shops often place each other's flyers or
advertisements on each other's sales counters to share
their wealth of traffic. As long as you don't sell the
same service or products there can be no harm in
advertising with each other. If your business neighbors
are friendly speak with management and see if this can be
arranged.

During a grand opening it is often cost effective to flyer
local subdivisions to try to jumpstart the business. Aside
from the cost of paper and ink, a little leg work can
definitely generate some business and open people's eyes to
how convenient the distance to your location is.

Each of the methods detailed in this article should be
locally priced and researched to make sure it is cost
effective for your tanning salon and has an acceptable
return on investment. Prior to your business opening, your
business you should have many ideas in place.

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Learn how to start a tanning salon at
http://www.how-to-open-a-tanning-salon.com . Article
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