I believe the key to more clients, more in-come, and more
time off, is making your business run like a well-oiled
machine. Right now, you may be handling everything
yourself, or perhaps delegating a little bit of it. The
problem with that is your business is probably running YOU,
as opposed to you running your business. And that probably
means lots of stuff is falling through the cracks, which
then means lost opportunities and fewer clients and less
mo-ney coming in.
In your business, Consistency is crucial; Chaos is costly
(both financially and time-wise). When things run like a
well-oiled machine, when everything's organized and proven,
there is much less room for chaos. The goal is to have
things run on their own, or by someone else, so you can
focus on growing your business even more, while having more
time off to enjoy yourself.
Even if you don't have a full staff of people helping you,
you can make your business run smoothly, with SYSTEMS. The
key to systems is to not re-invent the wheel each time you
do something in your business. Instead, when something
works, document it, and then do it again and again. Then,
it becomes a system, and if the system is good, it will
create results over and over again too.
You may be asking yourself, "OK, I get it. But HOW exactly
do I create a system for something? I'm not sure where to
start." It's actually really simple.
1. Notice what's falling through the cracks, takes up a
lot of your time unnecessarily each week or creates a
lot of stress for you.
2. Find a way to cluster, group, delegate or put these on
autopilot.
3. Then set it up so it works on its own, or can be
handled easily, efficiently, and without fail.
4. Create checks and balances so you're not abdicating,
but know that instead, you can breathe more easily, knowing
it's all handled.
Give it a try.
You can systematize many things in your business and in
your personal life. In your business, you can systematize
each slice of your marketing pie (every slice of the pie
represents a way you PULL clients in-we go in depth into
this in the home study system), also your schedule, your
client management, your calendar, and your email. In your
personal life, you can systematize your food shopping, your
doctors' appointments, your personal email, your
dry-cleaning, your errands, your banking. You name it, it
can probably be systematized.
The beauty of everything being on autopilot or handled
smoothly is that you set up the infrastructure for a FULL
practice, even before you fill your practice. What happens
is, when you DO hit full practice status, you will avoid
all the breakdowns that cause most businesses to fail. At
the same time, you make more time for marketing (the stuff
that brings in clients) and for more clients as well.
Your Assignment:
1. Make a long list of everything that's falling through
the cracks, takes up a lot of your time unnecessarily each
week, or creates a lot of stress for you.
2. Find a way to cluster, group, delegate, or put these on
autopilot.
3. Set it up so it works on its own or can be handled
easily, efficiently, and without fail.
4. Create checks and balances so you' re not abdicating,
but you can keep tabs on it regularly.
You'll be amazed to see how much of a "problem-free zone"
your business becomes. That will give you a lot more time
to focus on building the business, a lot more room for new
clients, and more time to simply enjoy yourself. You'll
have more time for vacation, for self-care, and for
spending yummy quality time with the people you love being
with. And that's what being self-employed is really about.
----------------------------------------------------
Now, you may have specific questions you want answered
about how to systematize your marketing. If so, I recommend
getting a copy of the Client Attraction Home Study System™.
It gives you the most important things to do to set up
simple, solid marketing systems, so that you consistently
fill your pipeline and continually get new clients. You
can get it at http://
http://www.TheClientAttractionSystem.com .
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