Did You Get Lazy In Marketing? (If You Want More Clients, Do What You USED To Do)

It's a phenomenon that happens to most people in business
for themselves after a few years. When solo-entrepreneurs
first get started in marketing their business, they have
gusto, they have energy, and many take a no-excuses
approach to getting clients. They're WILLING to do what it
takes, and they do it often (most of them).

But after a few years, they begin to rest on their laurels,
they get lazy, and after a while, they stop doing what they
used to do to get clients. Some stop networking; some stop
doing free intro classes, either in person or over the
phone; some no longer do as much speaking as they used to.
They've slowed down their marketing, and then they wonder
what's happened to their pipeline: it's empty.

Oh, and I hear a whole bunch of excuses as to why they're
no longer doing these things, too. There's always a
YEAH-BUT… "I don't FEEL like doing that anymore," or "I've
already done that, it won't work again," or even "I'm
tired, I don't want to work that hard." Some even begin to
wonder if they should stay self-employed, ready to give up.

As a result of the excuses, the well continues to dry up
and they find themselves digging the well when they're
thirsty (Not fun: it creates sleepless nights and financial
troubles.) Then, the fear sets in and they scramble for NEW
things to do. Ever done that?

It seems they want to reinvent the wheel. They're looking
for new ways of doing things and this creates a sometimes
frenetic, frantic approach to getting clients. I believe
this ties into the "Bright Shiny Object Syndrome" we talked
about last week, always looking for something new to do,
something exciting, while leaving behind the proven stuff.

However, what I've learned over the years is, doing
something new doesn't always create results as quickly. The
systems aren't as easy to put in place and there's always a
learning curve for new stuff. What clients are surprised to
hear is that, instead of creating BRAND new strategies,
sometimes, we begin by going back to doing the
tried-and-true, proven things that worked very well for us
in the past. We go back to the basics: Marketing Pie 101.

Why reinvent the wheel when you can go back and do the
simple things that are proven to work?

YOUR ASSIGNMENT:

My thoughts on this: You either have EXCUSES or you have
RESULTS.

So, my questions for you are:

What have you been UNWILLING to do recently to get clients
that USED to work for you?

Have you stopped doing something that you did regularly in
the beginning?

Where have you gotten lazy?

What used to work for you in the early days?

Are you doing this now?

Are you WILLING to do this now?

If now's the time for you to ramp up your client load, then
stop everything and take a look at your Marketing Pie.
Which slices of the pie are you implementing regularly? Are
you not being consistent with your marketing?

It's time to go back to the basics. And, it's time to
recommit. The funny thing is, when you recommit and you
start doing these things again, they WORK. And what happens
is, you start getting clients, more mo'ney starts pouring
in, and you begin to LIKE doing these things again.
Marketing becomes FUN again. Your whole demeanor changes.
And, you instantly become more Client Attractive as a
result. THEN, once the foundation is in, you can start
adding in all the new stuff. Try it. It always works for me
and my clients.

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in the FIRST place, then follow a step-by-step system that
feels easy and authentic to you. The Client Attraction Home
Study System™ avoids the "Bright Shiny Object Syndrome" and
instead gives you the most important things to do to set up
simple, solid systems, so that you consistently fill your
pipeline and continually get new clients. It's all
step-by-step, not a big mishmash of things. So, you do step
one of the system, and when you're done with that, you move
on to step two, and so on. All the tools, scripts,
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