Psst… You may not be aware, but there's been a very welcome
shopping revolution.
In the space of fifteen years, retailing has blown away the
centuries old notion that shopping should be confined to
the hours of 9 to 5, six days a week. If you were lucky,
there were some retailers who offered late night shopping
until 8 or 9 on a Thursday (and I do mean lucky!).
Incredibly, some smaller retailers closed half day on a
Wednesday and at least one major department store (John
Lewis) closed all day Monday because their staff worked
Saturdays.
As for Sunday, you didn't even think about it.
In the space of fifteen years, the retailing landscape has
changed beyond recognition. Today, only the sleepiest of
village shops would dream of closing half day Wednesday and
most retailers now have extended opening hours, with Sunday
trading almost standard amongst the supermarkets.
Take a trip into town on a Sunday and you'd be hard pushed
to find any differences in the number of shops open for
business to those open of a weekday or Saturday.
Clearly retailing has come a very long way in the last
fifteen years, but if you think traditional bricks and
mortar trading has changed, take a look at Catalogue and
Home Shopping.
Put simply: The Internet has revolutionised retailing.
The discerning shopper can now choose when they want to
shop, and is certainly not constrained by strictly observed
opening hours. 24 hour shopping means exactly that. The
internet never sleeps and it is now possible to buy
(virtually) anything online and have it delivered to your
door (if you so desire).
It's not too dramatic to say that Home shopping has come of
age in the 21st century, with massive wins to be had for
those of us who lead very busy lifestyles and work long
hours. The crazy rush and congestion that occurred every
Saturday on every high street in the land, has thankfully,
if only partially, been alleviated by the two pronged
attack of extended trading hours and days, and the online
transition and development of Catalogue and Home Shopping.
21st century shopping has become an increasingly
sophisticated experience with customers demanding a better
quality of service than ever before. Having more choice and
more retailers to choose from, means that Catalogue and
Home Shopping businesses have to stay on their toes and
ahead of the game, in their bid to convert browsing
customers (from the comfort of their armchair) into buying
customers.
The slow and painful decline in Catalogue and Home Shopping
has forced many such retailers to really focus on what they
offer and almost without exception there is a dawning
realisation that the internet presents an opportunity to
spectacularly reverse this trend.
With the right vision and creative approach Catalogue and
Home Shopping retailers have the opportunity to reinvent
themselves online while retaining their core strengths.
Addressing fashion trends, niche markets and busy 24 hour
lifestyles is the key to online success, and like never
before, fortune really does favour the brave.
In short, you and I can expect more choice, better service
and even more convenience from those retailers who decide
to join the online shopping revolution.
As always, Happy shopping.
----------------------------------------------------
Sam Benton urges you to be among the first to take
advantage of some of the best offers, the best brands, from
the most respected and innovative names in Catalogue and
Home Shopping. For up to 20% off first orders and our
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http://www.the-catalogue-site.co.uk
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