This weekend I attended a local Glazer Kennedy Inner Circle
meeting. These are localized chapters of the Dan
Kennedy/Bill Glazer marketing and advertising team. A
diverse group of all industries and all levels of expertise
in the direct response market.
I spoke for some of the meeting on writing holiday
promotions that make you money and make your clients fall
in love with your approach. Simple letters you can send
out at any time of the year that make new sales, reactivate
old clients, or just to say hi and keep in touch.
Rita was there are shared a story of the results she has
seen using simple print newsletters to grow their
automotive business.
5 months ago:
-They run an automotive repair business on their farm
-They have a number of employees
-They do not live near a town or city no local nearby
population to draw from
-They had never really kept much of a database
-People have to drive for miles to visit their shop and get
their car repaired
She starts working with Ron Ipach, who is a long time Dan
Kennedy student, who now teaches automotive shops how to
use good marketing techniques in their business.
One of the techniques taught is in the power of print
newsletters.
Rita started her first print letter 5 months ago.
4 pages Jokes Facts Trivia Cartoons Specials on repair work
GET THIS: she bought a list of addresses surrounding her
(quite a wide circle out in the country). She has no names
just the addresses of these people. Bought 5,000 names to
mail to. Once a month the 4 page print newsletter gets
mailed cold to these names.
The point is she has no list to mail to a completely cold
list that had never even heard of her before this is
important as you will soon see.
It costs her $0.10 to print each and $0.10 to mail each
(unaddressed ' bulk mail)
So her total outlay per month is $1,000 to mail to 5,000
homes. ($5,000 total to mail the newsletter each month for
5 months). Her results:
OVER $200,000 in new business! Over 250 new clients!
With a simple print newsletter. Now, if Rita can do this
with a completely COLD list what can you be doing with your
own client database? Imagine what is possible if you put
this same investment out there every month.
200 thousand dollars from a 5 thousand dollar investment.
For every $1 she invests, she gets $40 back into the
business.
So, do I have your attention yet? Do you see how powerful
and profitable this is?
When will you start doing it then?
----------------------------------------------------
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. If you're an
entrepreneur in need of quick cash flow surges ' here is
the quick-hit solution to put money in your bank.... The
Wild West Wealth Summit! Make sure you visit
http://www.WildWestWealth.com or sign up for the Free Cash
Flow Surge Newsletter at http://www.CashFlowSurges.com
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