For the budding home based business entrepreneur, learning
the ropes of operations, finance and advertising are
certainly essential steps to success, just as critical
however is an understanding of how to stay positive and
bold in a game fraught with risk and competitive pressures.
In 1933, in his inaugural address after defeating Herbert
Hoover for the Presidency of the United States, Franklin D.
Roosevelt told us that "the only thing we have to fear is
fear itself."
His words referred to the Great Depression that shrouded
the nation with hesitancy, but his meaning echoes through
the decades as a call for wisdom in the conquering of the
single most common obstacle to success and happiness,
especially when it comes to launching a home based
business: fear, and it's primary source, ourselves.
That's right, too often we come to the party with a great
product and a killer business plan, but it all goes down in
flames because the person behind the wheel allows the inner
demon of fear to take over.
Fear is part instinct - we are bred to recognize and
respond to perceived danger - and part the product of our
own life experience. When you step off the curb in front
of a bus and a bolt of adrenaline shoots you across the
street faster than an Olympic sprinter, that's instinct.
When you miss a business opportunity because you
procrastinated or were over-protective of your capital,
that's surrendering to the enemy of success - your own
fear. The good news is that you can do something about it,
and it begins by recognizing what forms these home based
business deal killers often assume.
Ask a successful person in any business, and they'll tell
you that fear really is the enemy of success. And because
fear is easily disguised as something more digestible to
our self-image - there are five faces of fear, in fact, all
thinly veiled versions of the same thing - we don't
recognize the enemy for what it is.
The first step toward success resides in the act of
recognition, and the next is the stepping into the fear
itself through the making of an informed decision that is
fueled by awareness and informed courage.
> Indifference: One of the five primary ways in which fear
rears its head is through indifference. This is when you
simply aren't in the game at all; you've resigned yourself
to the avoidance of risk by looking the other way.
> Indecision: Indifference differs from indecision - the
second of the five faces of fear - because with indecision
you are looking into the eyes of opportunity but are frozen
with - you guessed it - fear.
> Doubt, Worry and Over-Caution: The next two faces of fear
are also synonymously linked: doubt and worry.
Doubt is the over-weighting of the possibility of an
undesirable outcome. For some people, a five percent
chance of failure constitutes enough doubt to stay on the
sidelines. They overvalue the likelihood of failure over
the much more likely chance of success.
Worry, on the other hand, is what opens the door to doubt.
Most ventures entail some level of risk, including a home
based business, so by definition there is a "chance" of
failure.
When you worry about that chance to excess, you begin to
doubt the probability that you will succeed, and suddenly
you are frozen with indecision and over-caution (the fifth
mask of fear), which is the tendency to choose from fear
repeatedly through surrender to worry and doubt.
These five faces of fear - indifference, indecision, doubt,
worry and over-caution - are separated only by matters of
degree and nuance. They are at once sequential - one
leading toward the next - and synonymous, and they are
empowered only to the extent they conquer reason and solid
planning.
Once recognized as something that is skewing your judgment,
you take their power away and allow your better business
instincts to prevail.
When you step into your fear, be on the lookout for these
five seductive doors, all of which inevitably lead to
failure, and all of which can be slammed shut before they
turn your dream, as a home based business entrepreneur,
into a nightmare.
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