Producing financial accounts may well be an administrative
headache for a small business and many self employed
businesses put off this essential business and reduce it to
an annual event. There are major benefits that small
business can derive from operating the financial system as
an important part of the business management.
Big business invests millions in sophisticated accounting
software and financial control systems because financial
management is seen as a key to financial success. Many
small business organisations ignores these benefits relying
instead on personal knowledge and in some cases not even
that.
Why would a large business that is focused entirely on the
bottom line and growing that bottom line invest in
bookkeepers, accounts clerks, accountants, credit
controllers, cost controllers, financial directors and
accounting software? The answer is simple. Detailed strong
disciplined financial control is essential to protecting
the financial health of the business and providing the
financial framework to produce higher profit growth year
after year.
All business functions are important for business success.
Sales and marketing provide the growth opportunities and
production and operating activities produce the goods to
supply that demand but the finance function delivers the
framework and analysis to grow the bottom line.
Regardless of whether a small business maintains a manual
system of bookkeeping to record financial transactions or
uses an accounting software package it is important that
regular monthly accounts are prepared. And having prepared
a set of financial accounts those accounting statements
should be reviewed to grow the business.
By producing monthly accounts that show the sales turnover
preferably analysed by product type or source of sales the
effectiveness of the sales campaign is measured in real
money. Such financial information is required to determine
where future sales and marketing efforts are required to
improve or discontinue a failing program or capitalise on a
successful program. Without measuring and analysing sales
performance management action becomes a guess game based
upon intuition rather than hard financial facts.
Accounting software produces a gross profit margin the
business is earning on its products. A small business when
presented with the profit percentages can make decisions to
increase sales prices where possible to increase the profit
or reduce cost of sales as appropriate. The gross profit
margin is vital to the business finances and analysing the
margin to identify areas where it can be increased can
significantly improve profit performance.
A monthly profit and loss account would show the level of
expenditure in running the business. Reviewing the monthly
trends produced by the accounting software will often show
some categories of expenses going up and some going down.
Critical review of costs can maintain financial control and
improve the financial performance.
A critical financial feature of business is the level of
gross profit margin in both percentage terms and volume
compared with the level of fixed expenses. By using
accounting software to produce a monthly profit and loss
account the business management can immediately see and
understand if that gross profit is sufficient. Action
should follow.
That is the benefit of accounting software, the production
of actual financial figures that indicate where and how
much action needs to be taken to improve the net profit
earned. That action may indicate a need to improve sales
volume, increase the gross margin through higher sales
prices or lower direct costs or a reduction in overhead and
business running costs.
Financial questions can be asked based upon the historical
evidence of the financial figures produced in earlier
months compared with the current position. Such questions
may identify sales opportunities that are not being fully
exploited, areas where gross profit margins can be improved
and cost control over excess expenditure. With the
financial control and analysis that accounting software can
provide a business financial performance can be improved
and the bottom line increased.
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Terry Cartwright, accountant and CEO at DIY Accounting,
designs Accounting Software at
http://www.diyaccounting.co.uk/ providing accounting
solutions for small to medium sized business in the UK with
payroll software at
http://www.diyaccounting.co.uk/payroll.htm for up to 20
employees