7 Steps To Increase Your Profits 300% or More - Guaranteed! -- Part 1

7 Steps To Increase Your Profits 300% or More - Guaranteed! -- Part 1
I won't insult your intelligence today and tell you that I
have the single-most important key to your success online.

What I will do is speak the truth, maybe even a truth
you've overlooked for far too long.

You see, like you, when I started out online there were
quite a few hurdles I had to overcome. I'm sure you'll
agree that starting a business online is not just fun and
games.

It takes work, and most times you're "it!"

There are quite a few things that we have to master, or at
least become semi-proficient at, in order to turn a profit.
Right?

One of those things is learning the art of copywriting.

I call it an art, because it truly takes a certain kind
expertise to turn simple words into profit generating
machines.

Now it's no secret that many of the largest and most
powerful advertising agencies in the world were founded by
copywriters and rightfully so.

These people had a deep understanding of salesmanship in
print and were able to turn their words and ideas into
sales.

If you were to do some research, you will find that many of
the most compelling ads of the past are the older and more
direct response focused ads.

Why? Because it works!

So before we get into the nitty-gritty fundamentals of how
to increase your profits through efficient copywriting you
should know this.

If you have the budget, then hire a professional copywriter
to write your sales material for you and focus your efforts
on your other tasks.

If you don't have that kind of budget, then read the rest
of this article very closely.

Keep in mind that this article will put you on the right
track but it is near impossible to learn everything you
need to know about "direct response copywriting" from one
article.

Step 1

Identify your market.

Before you write a single word of copy for your product or
service, you must identify your target market and as
Stephen Pierce puts it, "What are their needs, wants and
wishes?"

Doing this will not only keep your copy laser focused but
also highly relevant to your target audience, and thus
multiplying your sales conversions.

Step 2

Write out your offer and P.S.

Yes, instead of writing out your headline, subhead and body
copy your next step is to write out your offer or rather
the closing offer and your P.S.

I can tell you from first-hand experience that this is one
of the places where 95% of sales letters fall short.

I've seen people write out phenomenally compelling sales
letters and by the time they get to making their offer they
fall flat on their face because they've spent all their
energy on writing the sales letter.

Many people in fact, develop a sort of, temporary intimacy
with the prospect they are speaking to in their sales
letter, causing them to become less likely to make a firm
offer and ask for the money!

Don't let this happen to you.

When writing your offer, state your price and why the price
you're offering is such a great value to your prospect.

Make sure it's believable and justified.

Then give an "Iron-clad Money Back Guarantee" or similar as
a risk reversal mechanism to increase their trust in you.
This will help to increase your sales.

Inject scarcity in the form of a Limited Quantity, Limited
Time, or a date dependent price discount. Many times a
simple, "Act Now or Others Will Leave You In The Dust"
styled scarcity injection will do the trick.

Next, you write your first P.S. make it one where you
restate your offer and the guarantee.

Your second P.S. should be a final call to action.

This is where you would add a "self-help" or accountability
styled P.S...

For Example...

P.P.S. - Listen, you can keep doing the same things you've
always done and keep getting the same results or you can
take quick and decisive action right now, grab your copy of
XYZ PRODUCT today and be on your way to building prosperous
new life beginning today. The choice is yours my friend.
Click Here To Take Action Today...

Continued in Part 2...

----------------------------------------------------
==> Rasheed Ali is a direct response copywriter who has
written powerful sales copy -- generating millions of
dollars in annual sales for his clients. Discover how
Rasheed and his team can help you and your company
dramatically increase your sales and boost profits.
http://www.CombatCopywriter.com

Make One Plus One Equal 400 Times More Profits

Make One Plus One Equal 400 Times More Profits
Before creating the 2,000 percent solution process
(devising ways to accomplish 20 times more with the same
time, money, resources, and effort), I noticed that most of
the world's best solutions to important problems were put
into use by a few people more than 400 years before broad
adoption. Consider the mortar in Roman roads. Visit Italy
and you see roads that are still in use after more than
1,500 years. Watch the new concrete highways near your
home, and they will soon be crumbling from ice damage,
leaving endless potholes. True, the Romans didn't have
large semis carrying heavy loads on their roads. But the
Romans were clearly ahead of their time when it came to
making roads built to last.

The Romans knew that ice is the enemy of roads. Water needs
cracks to get into before it freezes and causes damage. The
Romans drew from the pumice that had spewed out of Mount
Etna to create finely ground, glass-based powder. When
mixed into their mortar, the material became ice resistant.

By contrast, the local contractor building your concrete
highway wins the bid based on the lowest price. In that
environment, contractors are unlikely to insist that better
roads be built. The contractor usually puts coarse material
(like sand and finer bits of gravel) into the concrete.
Water finds it easy to penetrate, freeze, and expand, thus
destroying the concrete containing these coarse materials.
Some contractor then gets to rebuild the road and make a
second profit, and a third, and so on. You and I pay the
bills through higher gasoline taxes. We also have to align
our cars more frequently.

Recently, some governments have grown wiser. They specify
that the concrete has to use fine-grained material like fly
ash from coal-fired plants. Fly ash is very cheap, even
less costly than sand, so look for your roads to last
longer in the future. How long will these roads last? We
won't know for decades, but it's a nice prospect to
consider.

If a solution that obvious has been overlooked for so long,
we wondered "What else are we missing?" It turns out that
there's a huge backlog of great ideas we can use to make
exponential progress in overcoming important problems.
Let's consider the ways to make such exponential progress
in more detail.

Here's a reminder of what a 2,000 percent solution is: Any
method of producing a 20 times increase in the usual
results with the same amount of time and effort, or
producing the same results with zero-to-four percent of the
current time and resources . . . or some equally effective
combination of both approaches. The road example may have
the potential to fit that description; you may be able to
build some roads that last 21 times as long for less money
and effort.

Here's what else we learned about making large
improvements. Most people apply the 2,000 percent solution
process to one improvement opportunity at a time. The three
most popular choices for creating such solutions have been:

1. Speeding up a sluggish process that's filled with
unnecessary delays

2. Accelerating a slow rate of making cost reductions

3. Eliminating errors in an ineffective process

By themselves, such improvements provide remarkable
benefits for stakeholders (those who are affected by the
organization's or the individual's efforts) and delight
those who develop the solutions. We congratulate all who
have accomplished such fine results.

Relatively few, however, take the poetic road "less
traveled by" to seek first expanding usage by 21 times, but
that road makes "all the difference." Why is that more
desirable road usually avoided? I think it has something to
do with low self-esteem. New 2,000 percent solution
creators often tell me during the early stages of their
investigations that they lack confidence they will succeed.
Unless they cannot find a real mess in an existing activity
that seems easy to fix, these new solution creators are
unlikely to want to tackle expanding usage. Paradoxically,
such expansions usually also deliver astonishingly better
ways to speed up sluggish processes, accelerate cost
reductions, develop better offerings, and eliminate errors.
This opportunity to greatly expand usage seems to be one of
those rare cases where you can have your cake and eat it
too!

When both usage and delivery effectiveness improve,
stakeholders can gain 20 times more benefits than from
either improvement alone. When that combination happens,
these two complementary 2,000 percent solutions acquire the
power of 20 or more individual 2,000 percent solutions.
That's what I mean by a 2,000 percent squared solution. You
can also think of this concept as developing a 40,000
percent solution, or a 400 times increase in benefits.

Copyright 2007 Donald W. Mitchell, All Rights Reserved

----------------------------------------------------
Donald Mitchell is chairman of Mitchell and Company, a
strategy and financial consulting firm in Weston, MA. He is
coauthor of six books including The 2,000 Percent Squared
Solution, The 2,000 Percent Solution, and The 2,000 Percent
Solution Workbook. You can find free tips for accomplishing
20 times more by registering at:
====> http://www.2000percentsolution.com .

Fire Customers As Neeeded for Profitability

Fire Customers As Neeeded for Profitability
Do you really want and need every potential and existing
customer? Is every customer right for your business?
Perhaps not. I recently wrote concerning this topic in my
article "When To Fire a Customer" and needed to further
expand upon those thoughts. Seth Godin says "If you've got
something worth paying for, you gain power when you refuse
to offer it to every single person who is willing to pay
you."

John Reese notified me over the weekend that my Idea
Sellers blog made the final cut for participation in their
popular Blogrush service. They personally reviewed all of
the participating blogs and removed 10,000 from their
ranks. Reese said that my blog "has passed our strict
quality guidelines and criteria -- we believe you have a
high-quality blog and we are happy you're a member of our
network!" They fired 10,000 customers and believe that
their company and all of their their remaining customers
will benefit tremendously by this act. They exhibited bold
and necessary decision making.

"Yes, breaking up may be hard to do, but when a client is
costing you money or making you crazy, it can be a smart
move. Severing unprofitable or exhausting relationships
can, after the initial fallout, boost your company's
revenues. Most people are not looking to get more than they
pay for, but there is a group of people who will take and
take with no respect for my time or my employee's time"
says business owner Debra Brede in a recent Business Week
article.

"Fire them. Politely decline to do business with them.
Refer them to your arch competitors. Take them off the
mailing list. Don't make promises you can't keep, don't be
rude, just move on" says Godin.

CEO John Chisolm says "Customer satisfaction hugely affects
the calculation of the customer's value. Satisfaction is a
primary driver of customer behavior. In large part, it
determines how the customer acts toward your employees and
what he or she tells friends and colleagues about your
products or services. Satisfied clients positively
influence employee satisfaction and are more likely to
spread favorable word of mouth about you. Because of these
intangibles, a satisfied customer is worth much more than
the nominal profit of that customer—and far more than
a dissatisfied one—even if revenue from the two
customers is identical. Consequently, companies should be
particularly sensitive to any thought of firing satisfied
customers." His thoughts and actions are right on target.

The bottom line is that we must be continuously monitoring
our entire customer base. As the source of our revenue and
the objects of our resource allocation management, the
correct mix of desired customers is critical for the
ongoing profitable operation of our company.

Being busy is not the same as being profitable! Weeding out
undesirable and costly customers may be difficult for some
entrepreneurs, yet a necessary decision towards ensuring
our ongoing successful operations. Do not hesitate to make
these types of decisions. Being selective is simply smart
business.

----------------------------------------------------
Daniel Sitter, author of both Learning For Profit and
Superior Selling Skills Mastery, has garnered extensive
experience in sales, training, marketing and personal
development spanning a successful 25 year career.
Experience his blog at http://www.idea-sellers.com

Get On the Prosperity Train or Sink on the Debt Boat!

Get On the Prosperity Train or Sink on the Debt Boat!
We are facing a critical economic and financial situation
in our country today, and unless the majority of us make
some serious adjustments to our financial situations, we
are going to sink. I am not saying anything that most
people don't already know, however, it seems that for many
of us, things have to get so bad before we even acknowledge
that there is a problem...well, HOUSTON, there is a problem.

I heard that the Chinese have the same word for "Crisis"
and "Opportunity." For everything that is going on in the
world right now, especially the economic turmoil in
America, there are ways to take advantage of the
situations. However, most important is taking care of our
own situations first. The majority of people in America
are drowning in debt, as is our government. A really good
way to help this situation is to start a home-based
business and start building and structuring longer-term
wealth, because if most people continue the paths they are
on, surely they will sink.

It comes down to each person really taking a hard and
honest look at their situation and making a decision. The
reality is that the government is not going to take care of
us. Our companies are not going to take care of us, so it
is up to us to take care of ourselves. We have all heard
the statistics of Social Security and other government
programs that are already way-overextended, and there is no
way they can sustain the current load for much longer,
never mind the fact that Baby Boomers are just going to be
cashing in on their benefits in increasing numbers daily.

The bottom line is that if we want to prosper in these
turbulent times, we have to become entrepreneurs, if not
already, and create our own way. There are endless
opportunities out there, most of which are bogus. It takes
a discerning eye to spot what is real and what is not, and
this is a search that more people would benefit greatly by
doing.

We have the power to create our own freedom. The laws of
the land are more favorable to home-business owners than to
employees in many ways. Given the major economic trends
that are occuring, the home-based business industry is only
going to get hotter and hotter. Did you know that there
will be a projected 80 million people in America alone
looking for a business over the next 3-5 years? You could
be one of them!

Go out and find yourself a business you can get excited
about and ideally one that does something good for our
planet. You will truly enjoy your freedom and value you
add to society.

Prosper and enjoy!

----------------------------------------------------
Josh Liteky is an entrepreneur, lifestyle design
consultant, writer, and overall lover of life. He
specializes in assisting people live extraordinary lives of
financial and health freedom. You can visit his websites
at http://www.WalkThisRoad.com and
http://www.CreateYourFreedom.com