I won't insult your intelligence today and tell you that I
have the single-most important key to your success online.
What I will do is speak the truth, maybe even a truth
you've overlooked for far too long.
You see, like you, when I started out online there were
quite a few hurdles I had to overcome. I'm sure you'll
agree that starting a business online is not just fun and
games.
It takes work, and most times you're "it!"
There are quite a few things that we have to master, or at
least become semi-proficient at, in order to turn a profit.
Right?
One of those things is learning the art of copywriting.
I call it an art, because it truly takes a certain kind
expertise to turn simple words into profit generating
machines.
Now it's no secret that many of the largest and most
powerful advertising agencies in the world were founded by
copywriters and rightfully so.
These people had a deep understanding of salesmanship in
print and were able to turn their words and ideas into
sales.
If you were to do some research, you will find that many of
the most compelling ads of the past are the older and more
direct response focused ads.
Why? Because it works!
So before we get into the nitty-gritty fundamentals of how
to increase your profits through efficient copywriting you
should know this.
If you have the budget, then hire a professional copywriter
to write your sales material for you and focus your efforts
on your other tasks.
If you don't have that kind of budget, then read the rest
of this article very closely.
Keep in mind that this article will put you on the right
track but it is near impossible to learn everything you
need to know about "direct response copywriting" from one
article.
Step 1
Identify your market.
Before you write a single word of copy for your product or
service, you must identify your target market and as
Stephen Pierce puts it, "What are their needs, wants and
wishes?"
Doing this will not only keep your copy laser focused but
also highly relevant to your target audience, and thus
multiplying your sales conversions.
Step 2
Write out your offer and P.S.
Yes, instead of writing out your headline, subhead and body
copy your next step is to write out your offer or rather
the closing offer and your P.S.
I can tell you from first-hand experience that this is one
of the places where 95% of sales letters fall short.
I've seen people write out phenomenally compelling sales
letters and by the time they get to making their offer they
fall flat on their face because they've spent all their
energy on writing the sales letter.
Many people in fact, develop a sort of, temporary intimacy
with the prospect they are speaking to in their sales
letter, causing them to become less likely to make a firm
offer and ask for the money!
Don't let this happen to you.
When writing your offer, state your price and why the price
you're offering is such a great value to your prospect.
Make sure it's believable and justified.
Then give an "Iron-clad Money Back Guarantee" or similar as
a risk reversal mechanism to increase their trust in you.
This will help to increase your sales.
Inject scarcity in the form of a Limited Quantity, Limited
Time, or a date dependent price discount. Many times a
simple, "Act Now or Others Will Leave You In The Dust"
styled scarcity injection will do the trick.
Next, you write your first P.S. make it one where you
restate your offer and the guarantee.
Your second P.S. should be a final call to action.
This is where you would add a "self-help" or accountability
styled P.S...
For Example...
P.P.S. - Listen, you can keep doing the same things you've
always done and keep getting the same results or you can
take quick and decisive action right now, grab your copy of
XYZ PRODUCT today and be on your way to building prosperous
new life beginning today. The choice is yours my friend.
Click Here To Take Action Today...
Continued in Part 2...
----------------------------------------------------
==> Rasheed Ali is a direct response copywriter who has
written powerful sales copy -- generating millions of
dollars in annual sales for his clients. Discover how
Rasheed and his team can help you and your company
dramatically increase your sales and boost profits.
http://www.CombatCopywriter.com
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