How to Use Email to Market Your Online Business

How to Use Email to Market Your Online Business
Email is a great way to market your online business, but
you have to use it in the right way. If you send email
arbitrarily to people who are not interested, then it will
be blocked as spam and you will not get the kind of results
that you want; it is much better to use email on an opt-in
basis and apply it in ways that help people make better use
of your business. Here are some tips on how to best use
email.

Everyone is tired of getting spam, but people are actually
interested in receiving email about things which they want
to buy. If you have a product that people will be
interested in, email marketing will not be seen as an
annoyance but as an opportunity for people to find
solutions to their needs.

Today, the entire process can be automated. Email scripts
that are freely available on the internet today give you
the ability to put together opt-in lists from people who
have given you their email address on your web site '
people who have already given you the okay to send them
information. Instead of buying lists of random email
addresses, it is much better to have the people who are
attracted to your site because they are interested in your
products to give you their addresses for free.

Once you have people receiving your marketing emails, it is
important in today's marketing world that you provide an
opt-out option. It has to be possible for people who do not
want to continue receiving your emails to prevent more
emails from coming in. Most scripts today make this
possible by including a link at the bottom of the email
that the user can click on to be removed from the list.

Some scripts work by requiring the recipient to send a
reply with a certain message in the body or header, but
with a link in the marketing email itself you make things
easier for the potential (or current) customer. Something
to remember is that people have various reasons for opting
out of receiving further emails. Maybe their account has
become too cluttered and they only want to receive certain
kinds of messages on it; by allowing people not to receive
emails if they do not want to you demonstrate your respect
for your customers and increase the probability that they
will think positively of your business. You also prevent
people from marking your marketing emails as spam and
reporting you to the internet authorities, which can make
it harder for you to continue with your online marketing by
email.

Finally, you need to think about when and how often you
should send an email. This partly depends on the kind of
product that you are selling, but a good general rule of
thumb is about once per month. A monthly reminder will help
keep people aware of your business without annoying them to
the point that they want to stop receiving info.

You should also have regular promotions in your emails ' do
not just send emails to remind people that you exist. Have
your promotional emails give people who have joined your
mailing list some kind of special discount (a discount
advertised for mailing list members on your web site is a
good way to get people to sign up for your mailings in the
first place). When people receive an email from you they
will be more likely to click on it and see what kind of new
deal you are offering this time.

Follow these rules for email marketing and you will get the
best kind of response from your customers shopping on the
World Wide Web

----------------------------------------------------
Casey Dunham, owner of http://www.GreatOnlineBusinesses.com
, successfully owns and markets several online businesses.
Casey enjoys helping other entrepreneurs achieve the
financial and time freedom that comes with owning a
successful online business. If you would like to start you
own online business and receive Casey's help in the
process, visit his website at:
http://www.AutomaticBuilder.tv

Make Your Company a Necessity

Make Your Company a Necessity
As the owner of your business, you are probably aware of
why there is a need for your product in the marketplace. To
you, the demand for this product is obvious, and you can't
conceive why anyone wouldn't want to buy it. However,
unless your selling something that is completely necessary,
you may not realize that not everyone shares your unique
vision. In order to bring customers around to your
business, you'll need to educate them on why they need your
product. They might not see it themselves, so you can't
afford to leave it up to chance. This education can take
the form of various methods of advertising, or a one-one
sales pitch if you have a high-ticket item. Whatever the
case, it is important to have your customers understand
what your product is, and why it should be as important to
them as it is to you.

One good way to get the word out about your product is to
first convince respected members of the community about the
need for it. If you're selling a particular brand of
toothpaste, for example, your first target might be
dentists. If you can convince them of the need for your
specific brand, you have won half the battle. If they are
truly convinced, they might pass on this information to
their patients. That kind of seal of approval comes without
reproach and without argument. If you could convince one of
these dentists to go on the record and perhaps give your
product a public endorsement, so much the better. Nothing
would look better on an educational brochure than the
signature and endorsement of a licensed professional. This
goes not just for toothpaste and dentistry, of course. Take
this example and apply it to the product you're trying to
sell. If it's quality, half the battle is won.

Another good way to inform the public of your product's
worth is to participate and even contribute to the funding
of public events such as fundraisers and telethons.
Companies rarely sponsor these types of events out of the
goodness of their charitable hearts. That may play some of
the role, but these companies realize that having their
name linked to a nonprofit event or association is a
powerful method of creating goodwill in the public's eye.

The best advertising makes a customer feel that they can no
longer live without a certain product or service. A good
example is the Ipod, which has made many loyal customers
wonder how they lived in the past without thousands of
songs at their finger tips. Apple used their advertising to
make this connection happen, and it's your job to create
the same connection with customers. Whether you can do it
through traditional advertising, SEO, community services,
or another advertising method, it must be done to make your
product successful.

----------------------------------------------------
Thierry Goho is a member of IAHBE(International Association
of Home Business Entrepreneurs) and an Internet Marketer
Expert. The author shares through his site, some of the
most profitable ideas on how to make your business a
success.For further information, please visit ==>
http://www.gohomoney.com

Work at Home Moms: Three Legitimate Home Business Ideas for Moms

Work at Home Moms: Three Legitimate Home Business Ideas for Moms
For stay-at-home moms, finding a way to create extra income
can be challenging. There are hundreds of
work-at-home-moms web sites with thousands of different
money making ideas. Sorting through them all, you will
discover that some work-at-home schemes are just that -- a
scheme. Most of the truly legitimate home based business
ideas will fall into one of three categories: Direct Sales,
Network Marketing/MLM and Service businesses.

Direct sales opportunities are a good fit if you are
comfortable meeting new people and presenting your product
to groups of people. Examples of this type of business
would be scrapbooking, costume jewelry sales, kitchen
gadgets, cookware, specialty candles and designer handbags.
Sales are sometimes generated using print catalogs and
showcasing limited quantities of product samples. Other
opportunities have you sell your products by hosting
in-home parties for friends and family. Personal referrals
are an important part of this type of business. Start-up
costs for this type of business usually range from
$100-$300.

Network Marketing and multi-level marketing opportunities
enroll independent distributors, sometimes referred to as
sales consultants, to sell products on which they earn a
commission. Additionally, they receive commissions based
on the sales efforts of people enrolled in their downline.
If you are successful in creating a large downline, the
monthly residual income can grow into a full-time income.
Additional compensation plan details vary with each
company. As with direct sales, you need to have a comfort
level with personal selling and networking. Though some MLM
businesses have suffered in the past from image problems,
the business model itself is legitimate. Network marketing
business opportunities are available in several industries:
health & wellness, beauty products & skin care, travel and
utilities, such as electric service and telephone service.
Some businesses will require online marketing and others
will thrive simply through one-on-one recruiting. As with
direct sales, little to no inventory is required. Start-up
costs vary from as little as one hundred dollars up to
several thousand dollars.

Capitalizing on your own talents, skills or ideas, you can
create just about any type of service business. Charge
clients by the hour or by the job for such things as dog
walking, personal shopping, home decorating, bookkeeping,
closet organization, in-home child care, music lessons,
math tutoring, landscaping and more. You may be able to
start up a personal services business strictly by word of
mouth. Start-up expenses may be minimal--perhaps just the
cost of a box of business cards.

Whatever you choose, keep in mind the scheduling
flexibility and the amount of your time required each week.
After all, you are a busy mom!

----------------------------------------------------
Cathy Yeatts is an online entrepreneur and network
marketer. She is passionate about supplying new internet
entrepreneurs with systems that successfully create
personal wealth. Learn about automated systems to increase
your income:
http://www.internetmarketingincome.com

The Real Secret of Sales and Marketing Success

The Real Secret of Sales and Marketing Success
Those in business ignore sales and marketing at their
peril. These disciplines are the very lifeblood of any
commercial enterprise, whether a single mother working from
home or a massive multi-national corporate body. Every
business has either a service or a product to bring to the
market, but bringing it is not enough - it has to be sold
as well. To put this another way - consumers, potential
customers and clients have to be both made aware of the
product or service and then coerced into purchasing it.

Without customer knowledge or awareness, there can be no
purchase, and where no one is buying there can be no
profit. Marketing is the science of bringing the right
product to the market, at the right price, in the right
way, at a Nett profit. It is the responsibility of the
sales and marketing team to ensure this happens.

Individuals have their preferences. For some it is search
engine marketing, for others it is email marketing, for
many it is direct marketing. But whatever the preference,
the marketing strategy and all it entails is a vital step.
It is the very root of the success you desire for yourself
and your employer.

Training seminars and events should be attended often by
all those operating in the sales and marketing arena.
Selling is a skill that comes naturally to some, but not to
most. Yet it is possible to master these skills so they
become more like drills. With the right training and
strategies in place, the appropriate successful selling
responses should kick in automatically. With marketing too,
the responses should be creative and limitless.

There is such a choice of media now that for the marketers
it can be overwhelming. The power of the internet and the
universal ownership of televisions mean that a vast number
of people and markets can be reached quickly - almost
instantly. A quick review of what people enter into the
search engines also helps paint a picture of the market
psychology. It is amazing how people type words in an
almost random order. For example, one of the most searched
terms is engine marketing search. I find that amusing, but
over one million people type that in every month. Why do
they reverse the words? I don't know - but it is important
to know that they do so marketing strategy can reflect
these things where necessary.

Some managers will opt to delegate everything to a
marketing agency. The problem here is that many are prima
donnas and will take the opportunity to do what they have
always wanted to do, and use your money to do it. They can
be like architects who do the same. The point is that for
an agency marketing campaign, there must be a tightly
detailed and described brief and a contract that while not
limiting the ideas or creative juices of the agents and
their staff, keeps them firmly bound to what you require.
All this of course should be underpinned by solid market
research.

At its most basic level, both selling and marketing are
about the art of communications and the best choice of
media for the markets to be targeted. Not all potential
customers require the same approach. For example, wholesale
and retail markets will attract different methods of
communication by the sales team. Again, if a product is to
be sold in a store or shop, it is not the same approach as
advertising an article to be sold at auction. The
advertisements for each will appear in different magazines
and other media, and the ads will vary too in design,
presentation and language.

The real secret of success here is to start to do things
differently. The old maxim about being surprised when there
is no change in circumstances while you continue to do
things in the same way stands as an eternal truth. I would
encourage anyone to go and see, hear and / or read what Dan
Kennedy has to say on this subject. A quick Google search
will reveal a wealth of material. My best counsel is that
you should note well what he has to say. Dan is one of the
foremost sales and marketing consultants in America.

----------------------------------------------------
John Campbell's aim is to help people succeed in their day
to day jobs. Discover how to use specific advertising and
marketing secrets to generate all the leads, customers,
profits and business you could only dream about before -
with practically no work on your part. See The Magnetic
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) to learn more .......

Multifunctional Machines

Multifunctional Machines
Are you looking for a desktop machine that can meet all
your printing, photocopying, scanning and faxing needs in
one? Then, a multifunctional desktop machine could provide
the perfect solution.

Most multifunctional machines are designed to sit on a
desktop and are capable of performing several different
functions, all of which any small-to-medium sized business,
or home user, would make use of very regularly.

There are a range of well-priced multifunctional machines
on the market presently that are well-designed and compact,
making for a great space-saving opportunity. Whether you
are a home or business user, you will definitely be able to
find something to suit your requirements and budget by
researching and purchasing a multifunctional machine
through a quality supplier.

Brands of multifunctional machines available include Canon,
Samsung, Sharp, Brother and Panasonic. Most multifunctional
machines available use laser technology. Laser machines are
the ideal option for a business or office where the machine
will be in heavy use and only mono-print is generally
required. Laser makes for the best choice, as it offers
fast print speeds, high quality and a low cost per page.

The lowest priced multifunctional machine available are
fast and simple to use and have printing, scanning and
photocopying functionality. They can have print speeds of
around 20 pages per minute, with a first print speed of
around the 11 second mark. Most of these machines in this
price range weigh about 10 to 12 kilograms and usually have
the option to connect to a network.

Moving a couple hundred pounds up the price range, certain
multifunctional machines have innovative designs and will
particularly suit very busy, small companies whose business
activity is on the rise. Most will sit beautifully on your
desktop and offer printing, copying and faxing, with the
bonus of a colour scanner. They can easily produce
double-sided documents and files can be converted into a
variety of formats and routed to a variety of locations,
including email addresses, ftp sites, desktop folders and
databases. Most have network capability which is easy to
use and install.

The highest level of multifunction machines available have
added features like a three-way paper feeding facility and
can print up to 16 A4 colour pages and 9 A3 colour pages
per minute. They also can have an SOPM (Scan Once Print
Many) function to aid productivity and a capacity of
600-sheets in a full paper tray.

By investing in a multifunctional machine you get an
all-in-one option that not only saves you money but also
space thanks to their small compact designs.

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For more information about these handy and must-have pieces
of office equipment as well as our full range of
multifunction machines available view the website -
http://www.abt-fax-multifunction-desktop-machines.co.uk/mult
ifunctional-machines.htm