Email is a great way to market your online business, but
you have to use it in the right way. If you send email
arbitrarily to people who are not interested, then it will
be blocked as spam and you will not get the kind of results
that you want; it is much better to use email on an opt-in
basis and apply it in ways that help people make better use
of your business. Here are some tips on how to best use
email.
Everyone is tired of getting spam, but people are actually
interested in receiving email about things which they want
to buy. If you have a product that people will be
interested in, email marketing will not be seen as an
annoyance but as an opportunity for people to find
solutions to their needs.
Today, the entire process can be automated. Email scripts
that are freely available on the internet today give you
the ability to put together opt-in lists from people who
have given you their email address on your web site '
people who have already given you the okay to send them
information. Instead of buying lists of random email
addresses, it is much better to have the people who are
attracted to your site because they are interested in your
products to give you their addresses for free.
Once you have people receiving your marketing emails, it is
important in today's marketing world that you provide an
opt-out option. It has to be possible for people who do not
want to continue receiving your emails to prevent more
emails from coming in. Most scripts today make this
possible by including a link at the bottom of the email
that the user can click on to be removed from the list.
Some scripts work by requiring the recipient to send a
reply with a certain message in the body or header, but
with a link in the marketing email itself you make things
easier for the potential (or current) customer. Something
to remember is that people have various reasons for opting
out of receiving further emails. Maybe their account has
become too cluttered and they only want to receive certain
kinds of messages on it; by allowing people not to receive
emails if they do not want to you demonstrate your respect
for your customers and increase the probability that they
will think positively of your business. You also prevent
people from marking your marketing emails as spam and
reporting you to the internet authorities, which can make
it harder for you to continue with your online marketing by
email.
Finally, you need to think about when and how often you
should send an email. This partly depends on the kind of
product that you are selling, but a good general rule of
thumb is about once per month. A monthly reminder will help
keep people aware of your business without annoying them to
the point that they want to stop receiving info.
You should also have regular promotions in your emails ' do
not just send emails to remind people that you exist. Have
your promotional emails give people who have joined your
mailing list some kind of special discount (a discount
advertised for mailing list members on your web site is a
good way to get people to sign up for your mailings in the
first place). When people receive an email from you they
will be more likely to click on it and see what kind of new
deal you are offering this time.
Follow these rules for email marketing and you will get the
best kind of response from your customers shopping on the
World Wide Web
----------------------------------------------------
Casey Dunham, owner of http://www.GreatOnlineBusinesses.com
, successfully owns and markets several online businesses.
Casey enjoys helping other entrepreneurs achieve the
financial and time freedom that comes with owning a
successful online business. If you would like to start you
own online business and receive Casey's help in the
process, visit his website at:
http://www.AutomaticBuilder.tv
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