Using Niche Marketing is the Answer!

What most people don't understand is that almost any form
of marketing is niche marketing. If you aim at a target
audience for your product or service then you are actually
targeting a niche. Most people need to focus on their
marketing efforts and choose a proper niche instead of
trying to "blanket the net" and aim at a larger audience
instead of zeroing in on a smaller niche.

A niche market enables you to target your sales messages
with great precision. The more narrowly you define your
niche market the easier it is to appeal to the specifically
defined interests of people in that market. This is why
picking a niche and marketing to it effectively is the key
to a successful online business.

You wouldn't want to start a marketing campaign selling a
product about generating website traffic and aim it at
every internet marketer. It's true that a lot of internet
marketers will want to use a product that generates traffic
but you need to focus your attention on the people who are
actively buying website traffic products and using them
everyday in there business.

A couple of really good places to research your niche are
my space and you tube. It’s fairly easy to find, and
join, groups related to your niche on sites like my space
and you tube. These are just a couple of the social sites
out there that can give you some insight as to what your
target market wants. You can participate on the discussion
boards and learn a lot about your niche. You can also
search friends by interest and add new friends who are
interested in your niche.

Another way to find a niche market is to work backward from
the benefits of the products you are currently offering.
Start by listing all the benefits provided by your product
or service. Then list some of the characteristics of
prospects whose current situation can be improved by those
benefits. You should begin to see a clearly defined group
emerge as a niche market.

Once you learn how to effectively target your niche then
you will advance a lot faster in your chosen field. It's
the same with list building, if you build a large list of
ten thousand or more people, another marketer could have a
more responsive list with only 1000 people on it. This
would be because the list is actually highly targeted
towards the chosen niche.

So to figure it all out, all you need to do is define your
niche, by effectively researching it. Visit the places or
sites that the target audience in your niche hangs out in
and become a part of their community. Pay close attention
to what your niche wants and then find a product to suit
those needs.

----------------------------------------------------
You can get more quality free information about finding
your own niche in the e-course “List Building in a
Niche Market”.
http://www.cyber-marketing411.com/niche11

Essential requirements of a Limited Company Memorandum of Association

Every new limited liability company that is registered must
submit a Memorandum of Association with the Companies House
company registration forms. It is an essential feature when
forming a company. Failing to submit a Memorandum of
Association in the correct format would result in the
company registration being declined.

The Memorandum of Association must state:

1. The name of the company with limited as the last word
unless specific dispensation has been obtained to dispense
with the word limited on the grounds of the company being
formed for any of the objects specified or the liability of
the members is unlimited. Before forming a company a name
check should be carried out to ensure the proposed new
limited liability company name is suitable and not too
similar to an existing name.

2. The memorandum must state whether the registered office
of the company is situated in England and Wales or in
Scotland. The registered office of the company is where
official documents such as Company House communications,
notices, writs and summonses may be sent.

3. The objects of the company must be stated. The objects
comprise of a main objects clause and a number of other
clauses governing the activities of the company. Section 3A
of the Companies Act 1985 permits the use of a shortened
form of the objects clause which many newly registered
companies adopt. Composing an extended main objects clause
takes research and great care to ensure it is all embracing
within the industry and related activities of the company
to avoid the possibility that the company may do business
outside its stated objectives. The objects clause should
also include all the activities a company may engage in to
enable the main objects of the company to be carried out.

4. The Memorandum of Association must include a statement
that the liability of the members is limited.

5. A limited liability company that is limited by shares
must also state the amount of share capital the company
proposes and the division of those shares into fixed
amounts. For example, the share capital of the company is
1,000 pounds divided into 1,000 shares of 1 pound each.

6. The Memorandum of Association must also contain a clause
regarding the subscription of the initial members of the
company. This clause must state the name of each member,
their address and description. A minimum of two members are
required to register a new private company, the number of
shares each subscriber is subscribing to and each
subscriber should also sign the memorandum under their
allocated shares.

7. The signatures of the subscribers to the Memorandum of
Association must also be witnessed by a third party. No
special qualifications are required by the third party
witness except that the third party must be able to sign on
the basis that the document has been signed by the
subscribers who are who they say they are.

Whenever a new company is formed in the UK a Memorandum of
Association must be supplied with the company formation
documents that include Companies House forms 10 and 12 and
the Articles of Association. Companies House forms 10 and
12 can be obtained from many sources include Companies
House free of charge. In addition most newly formed
companies who submit the details for company registration
also adopt a standard set of Articles of Association,
called Table A. Technically Companies house do not require
a copy of Table A to be submitted to them with the company
registration if Table A is to be adopted. If the Articles
of Association are not submitted then the company
registration documents must include a letter advising
Companies House that the new limited liability company
wishes to adopt the standard Table A, Articles of
Association as required under the appropriate Company Law
un-amended.

Following the limited company formation a company may
change the main objects clause of the Memorandum of
Association by passing a special resolution that has to be
approved by the members at an extraordinary general
meeting. Details of the special resolution and a copy of
the new Memorandum of Association are required to be
registered with Companies House

----------------------------------------------------
Terry Cartwright, a Chartered Company Secretary, provides
company formation documents
http://www.diyaccounting.co.uk/company.htm
including the Memorandum of Association
http://www.diyaccounting.co.uk/company/memorandum.htm
to individuals wishing to form a new company in the UK.

Do You Fish or Hunt for MLM Prospects?

An MLM business is not likely to grow massively, if you
don't sponsor people. Some people do well simply by
retailing, but if you really want residual income, then
sponsorship is essential.

So how do you go about sponsoring in the first place? Many
leaders tell their newbie to make a list of 100 of their
family and friends, their 'warm' market, and then present
the business to them. This can and does work for many,
however, if you have been around the industry for a while,
you might not like to approach your warm list again. Also
some people are just not comfortable doing that anyway.

One of the reasons why many newbies to the industry 'flake
out' and give up the business is because they are not
educated about the reality of prospecting. Newbies to the
industry need to be told some hometruths. The problem is
that many MLMers are so keen to get people into their
business that they try to minimise the drawbacks and
challenges. Newbies need to know that most people you
present your MLM opportunity to, won't be interested in
joining. That's a fact.

However, 5 to 10% will be interested, and out of those that
decide to join you, only a small percentage will have the
drive and the ambition to make a real business of it. Yet,
most of the top earners in the industry will admit that
most their big incomes come from just one or two VERY
serious people in their team, who really went for it and
built a big business.

So we need to talk to a lot of people but we only need to
find a few really keen business builders to earn good
money. But how do we find them in the first place? We all
know people (we ourselves might have been one of them in
the past) who will talk about their opportunity at the drop
of a hat. Whether you have asked them about the business or
not, they don't care, they just ram it down your throat.
They will tell anyone within three feet of them, about this
amazing business they have got into. These are the people
who give network marketing a bad name.

I know that before I ever got involved in MLM, I had a
friend who was so zealous about his opportunity that in the
end, I avoided meeting up with him because he constantly
pressurised me into joining his business.

It is far better to fish than to hunt prospects! Have many
fishing rods out, if the prospect 'bites' then he will come
to you, he will ask you about your opportunity, you won't
have to chase him/her. Far better to talk to people who
have seen one of your 'fishing rods' and come to you asking
for more info.

No need to chase, the onus is on the prospect to contact
you. I am now going to suggest ways or fishing rods you can
use to interest prospects in your business. These methods
have been used by people in my downline and they work.
Concentrate on one or two and be consistent. They work if
you stick with them and refine where necessary. I won't
talk about internet marketing here, this will be the
subject of another article. There are many other ways of
fishing or reaching out for prospects or customers, some of
them merit an article of their own.

Firstly let’s look at the sizzle call. Never
underestimate the value of a sizzle call. You can get free
business cards from www.vistaprint.com Just have a catchy
line or two on the card, something like: Fire your boss, or
Earn a full time income, part time from home... Then make
sure the phone number you print is a 24 hour voice message
that is a 3minute sizzle call about your company or
product. There should also be a space for prospects to
leave their details for more information.

Another method would be to write a letter to all your
friends informing them that you have started a new business
and are looking for friendly, ambitious people who might
like to get involved.

An expensive way to get people calling you is to use
national advertising. This works for people who have some
experience because they will need to be able to talk
confidently with prospects. For those who are newbies, they
can always ask their upline to make the call for them and
learn by listening to how he/she handles the call.

If you only have little money to spend on marketing, then
find a good printer and have some flyers advertising your
business done. Aim to put 20 to 30 on community boards
around your area.

Also, for those with little money but who are fearless
about talking to strangers......, you might consider
arming yourself with a clipboard and stopping people who
look friendly and energetic and just asking them a few
questions regarding their work and whether they would be
looking to start a business on the side. If they are, then
you can point them to a site, sizzle card or conference
call.

There are many other 'fishing rods' you can use and we can
cover them in another article. But at the heart of all
prospecting techniques must be a sense of fun. This, more
than anything else, will draw people to you and your
opportunity. Also it will keep you going when you hear the
inevitable ‘No’s Not Interested!’ Bonne
chance!

----------------------------------------------------
Duncan Sequeira is a network marketer who is building his
business using the Internet and media.
Find out more by checking http://www.seriousbiz4u.com

UNDERvaluing What You Offer? You May Be Losing Clients and Mo-ney

There's a question in my intake packet for new clients
titled, "What is holding you back or slowing your
progress?", as it relates to attracting all the clients
they need and having a full practice. Having worked with
hundreds and hundreds of clients over the years, I've seen
it all. Other than "no knowledge of marketing," one thing
seems to come up over and over again, and it happened again
this week, with a brand new client.

The client answered this: "Sometimes, the ‘Little
Voice' inside me asks, ‘Who needs my program anyway?
This is basic information that I offer. People already know
this stuff!'" This is so common, but in most every case,
this is absolutely not accurate.

I have to admit, in the past, I too have taken for granted
what I already know and teach everyday and started
questioning my value in the marketplace. For example, when
I was teaching holistic nutrition years ago, I sometimes
wondered why people were paying me (or WOULD pay me) to
teach them about whole foods versus processed foods. To me,
it was a no-brainer that brown rice was more healthful than
white. But to a person who grew up on Twinkies, it was
crucial that I explain it to them in detail, and then the
shortcuts to fitting in those brand new foods into their
busy life.

I would also question the value of the cooking classes I
gave once a month to 15 or 20 people crammed in my living
room. As I was stirring carrots and onions on my Coleman
grill in the middle of my tiny apartment, I couldn't help
but think "Are these simple recipes REALLY of value to
them?" (I'd been through serious Boot Camp at the French
Culinary Institute, so this came naturally to me.) But they
kept showing up, asking questions, and referring friends.
Go figure!

Even in the early years of my business coaching practice, I
sometimes wondered about my value. Clients asked me daily
about the secrets of getting clients to call THEM and
making a lot more mo-ney with smart marketing techniques
and even smarter systems. For me, it was now ingrained and
like second nature. I took for granted that I knew it, and
because I'd been doing it for so long and knew that it
worked, I thought everyone knew it too and that it was
common sense.

On the contrary! What's common knowledge for us, is a
secret to someone else. Because we "bathe" in our
information all day long, and for years, we start taking
for granted what we know. We forget what we know is
actually a secret many others would do anything and
everything to discover. It becomes the answer to their most
pressing problem. It becomes the solution others have been
praying for. And that's when they call us.

If you're in this situation, you are probably
OVER-estimating what everybody else knows. The more common
what you teach is to YOU and the longer you do what it is
you do, the more you tend to undervalue what you know.

The irony here, as I've discovered, is that the more we
teach things to our clients in SIMPLE terms, the happier
they are, the more referrals we get and the more we make.
It's not the convoluted teachings that people are looking
for. It's the practical and simple solutions.

The real shame about the whole undervaluing what you know
is that as a result, you may be undercharging for what you
offer. This is actually one of the major reasons why most
people don't have enough clients. Because they don't see
value in what they offer, they don't charge enough, and
there is therefore a low perception of value from the
prospective client's point of view. They then go somewhere
else for the same exact information. Talk about a
self-fulfilling prophecy!

Some entrepreneurs even go so far as discounting their
services, or offering a sliding scale, because of their
lack of confidence and low perception of value in what they
offer. In my book, discounting is a BIG no-no. Again, it
portrays a devalued product or service and it's NOT Client
Attractive.

Your Assignment:

Notice that your clients came to YOU for the information
you take for granted. Sometimes, they may even have known
some of what you know, but didn't have the discipline,
accountability, resources or structure to do it on their
own. Many of my clients KNOW how to attract other clients,
they're already somewhat successful, but they don't have
the discipline or accountability to do it consistently on
their own. So we do it together. This is actually my
favorite type of scenario, because these clients are very
driven and since we're not starting from scratch in the
learning process, we move at warp speed.

Be confident in what you offer. Read your testimonials over
and over until your confidence comes back.

See yourself as their problem solver. Charge accordingly
and never discount your services. Ever.

If you're not sure how much to charge or how to position
your value in the marketplace, then it's time to take
action and invest in a step-by-step marketing system that
will feel easy and authentic to you.

----------------------------------------------------
The Client Attraction Home Study System avoids all the
unnecessary stuff and instead gives you the most important
things to do to set up simple, solid systems, so that you
consistently fill your pipeline and continually get new
clients. It's all step-by-step, not a big mishmash of
things. So, you do step one of the system, and when your
done with that, you move on to step two and so on. You can
get it at http://TheClientAttractionSystem.com

Customer Complaints? They're just the tip of the iceberg!

Often when I talk to clients about measuring customer
satisfaction, I'm told that they already know they
have satisfied customers because they very rarely receive
any complaints. It therefore may be as much of a surprise
to you as it is to them that using customer complaints as a
measure of overall satisfaction can be about as useful as
rearranging the deckchairs on the Titanic! Here's
why:

I'd like you to put yourself in the shoes of a
customer. It shouldn't be too difficult as we are all
customers every day of our life. Let's imagine you go
out for dinner with a loved one or friends. As the night
progresses, it becomes clear that the service at the
restaurant is not as slick as you would have liked, and the
food is ok but nothing out of this world. Despite the
restaurant’s shortcomings, when the waitress comes
over at the end of your meal and asks, ‘Did you enjoy
your meal?’ what do you say? I’m not a betting
woman, but my money would be on you responding with
something along the lines of ‘It was lovely, thank
you.’ Why? Because: most people feel they will ruin a
lovely evening by complaining; its generally too late to do
anything about it anyway, so what’s the point; and
most people don’t like to complain face to face
because it feels confrontational. However, when our friends
and family suggest going to the same restaurant for dinner,
what do we do? We tell them that they shouldn’t
bother and list off all the reasons why they should go
elsewhere. Sound familiar? So why would your customers be
any different?

Recognising this phenomenon, BA decided to conduct its own
research to see what happened with its complaints
procedure. Remarkably, they discovered that only 8% of
customer complaints were ever registered with a customer
services representative – in other words, just the
tip of the iceberg. Instead, 23% talked to the nearest
employee, and a further 69% suffered in silence and did not
tell anyone at BA. Had BA been basing its customer
satisfaction on the number of complaints received they
would have only been looking at a tiny part of the total
picture.

“Very few dissatisfied customers complain, making
this a meaningless measure of customer satisfaction.”

Very few customers will complain directly to you, but that
does not mean that they won’t complain to other
people. In fact in reality it’s quite the opposite!
Let’s think back to the restaurant example I gave at
the beginning of this article. Realistically, how many
people would you tell if you thought a restaurant was
offering bad food and service?

A research study conducted back in 1999 discovered that on
average an unhappy customer will tell 10 people about their
experience. In turn, these 10 people will each tell a
further 5 people, meaning that a total of 50 people will
have heard about their bad experience. A sobering thought,
wouldn’t you say? What’s even more frightening,
however, is that if we work on the basis that only one out
of every ten of your dissatisfied customers registers a
complaint with you, then in total, for every formal
complaint you receive, 500 people will have heard about
your customers’ problems!

“Customers very rarely complain to the service/
product provider. Instead they will tell their friends, who
will in turn tell their friends, creating a pyramid of
dissatisfaction.”

The good news is that this is not a problem without a
solution. Equally, the solution is something that can be
achieved by resorts large and small. In essence, you simply
need to ask your customers what they think of you! Now
don’t get me wrong, it takes a brave organisation to
ask their customers to give their honest opinions, and you
have to be prepared to take the rough with the smooth.
However, it is only those organisations that understand
what makes their customers unhappy that are able to put
improvements in place for the future.

Ultimately, if you conduct a customer satisfaction survey
it will not only give you a benchmark of where you are
today, but if you ask the right questions in the first
place, it will also enable you to highlight your priorities
for improvement so that you know you are putting your
energies into those areas that are of the highest
importance to your customers. As the old adage goes, you
can’t manage what you don’t measure.

“The key to the success of your business is held by
your customers. Only by understanding them better will you
be able to unlock your business’s future
potential.”

Measuring customer satisfaction is only the first step of
course. It’s what you do with the findings that will
make the real difference. By turning the insight into
action, in other words, by making the necessary changes
that will improve the satisfaction of your customers your
business could benefit from: • Improved customer
retention • Increased sales as satisfied customers
tend to buy more often and a wider range • Increased
control over your customers because you understand your
customers better • More referrals generated from
your current customers

How much incremental revenue would even a small increase in
each of these areas give to your business? As I said,
I’m not a betting woman, but I’d take a gamble
that it would be far less than the investment required to
conduct a customer satisfaction survey.

----------------------------------------------------
If you are interested in finding out more about how
Intelligent Insight can work with your business to increase
revenues through improved customer satisfaction, please
send an email to info@intelligentinsight.co.uk or visit our
website; http://www.intelligentinsight.co.uk

Money - Are You Making The Right Decisions?

Money is a very emotional subject. Many, many
relationships – personal and business - have been
severed due to money. Siblings, friends, partners,
husbands and wives will discard each other because of
money. In fact, many people will remain unhappy for years
and years in order not to lose money. That makes me so
sad. Life has so much more to offer!

Money is only a tool. While it is true that having money
can solve problems and create fun, it remains only a tool.
There really are people in this country and across the
world who have no big problems and have much joy in their
lives with very little money.

Money is mostly about choices. If all I wanted was money,
I could have an MBA and be making over $100K/year right
now. Would I be happy? Sometimes, maybe, but I’m
happy nearly all the time right now, and I am not wealthy.
My life is rich, though, because of the choices I have made
for myself. I acknowledge that my life is the way it is
because of my choices, and I take full responsibility.

Are you taking full responsibility? I recently met with
someone who told me they thought they had no choice in
solving in their money problems. They must sell their
property – that’s the only option. In fact,
this person has many choices. They can get a job and give
up their business - temporarily or permanently. They can
acquire more debt. They can claim bankruptcy. They can
ask other people to give or lend them money. The fact is,
they have already decided against the other options, making
the decision to keep their business dreams and retain their
integrity.

Here are some options people often disregard as
unacceptable:
- Get a second job (this could be waiting tables,
consulting or babysitting!)
- Sell things (jewelry, antiques)
- Trade down (get a less expensive car; move to cheaper
neighborhood)
- Borrow money to invest in your business (be very careful
with this one!)
- Eliminate expenses (movie channels, Starbucks, private
school)
- Stop shopping (God forbid!)
- Get a regular job while getting more education to open
future doors

There really are only 2 ways to solve money problems
– get more and spend less. There is a lot of freedom
and a sense of empowerment in resolving the problem without
acquiring more debt. Would it hurt to baby-sit a child the
same age as yours a couple of nights per week while the mom
goes to night school? Do you really need those antiques
from Aunt Nellie who died 10 years ago? You never really
liked that stuff anyway. Instead of spending $150 per
month on cable, read books to your kids and have them read
to you! Win-win!

A critical component in making the right money decisions
for yourself is a plan. What do you want? Do you want to
start a business? Do you want to keep your business? Put
your kids through college? Retire early? How much do you
need to accomplish your goal?

Without a goal of some kind, it makes it more difficult to
make the right decisions for yourself and your family. You
will just continually feel overwhelmed and stressed. Put
together a 2-3 page, comprehensive life plan that includes
family goals, business goals and personal goals. This plan
is only for your use and you can change it any time you
want. Remember what the Cheshire Cat said to Alice –
if you don’t know where you’re going, it
doesn’t matter which way you go!

In the last couple of decades I have seen an evolution in
our society. More and more people think money can and
should come to them effortlessly – they have a sense
of entitlement. We who are in the U.S. are extremely lucky
to have the freedoms we have to work when and where we
want, start businesses and acquire education. A
superhero’s grandpa once said, “With great
power comes great responsibility.” True.

----------------------------------------------------
Audrey Burton, Small Business Coach, is “The
Tigress”. Get her FREE Special Report,
“Closing the Sale is Not Complicated!” and her
FREE monthly email newsletter at
http://www.TigressCoaching.com .

IS Network Marketing a Way to Make Money?

Did you know that some of the most successful Companies,
were built by people just like you, who went on to earn
millions and millions of dollars?

And now I will give you the secret.

Companies like Avon, Noni, and TupperWare, at one time,
were unheard of, until they were introduced to the World
through Network Marketing.

Network Marketing is here to stay and is becoming a MAJOR
FORCE of economic growth around the World.

- World Famous Business Tycoon Warren Buffet's largest
acquisition a few years ago was Pampered Chef, a Network
Marketing Company.

- Warren Buffet, the “seer of Omaha” and famed
billionaire stock market expert, turned heads on Wall
Street in 2002 when he bought a network marketing company.
Today, he no longer owns one... he owns three.(2005) (And
has been quoted as saying, “It's the best investment
I've ever made.”) (Oh, and let’s not forget.
Warren Buffet bought almost a dozen or so Network Marketing
companies last year alone 2006)

- The World's 2 largest cosmetic companies, Avon and Mary
Kay, are both network marketing companies:

- 1 out of every 6 people in Japan participate in Network
Marketing and the number of active distributors in the US
alone has doubled, just within the past 7 years!

So what does Warren Buffet know that most do not?

First of all, at $125,000+ per share of stock in his
company, he knows that the average person just cannot
afford this. However, just about anyone can afford to start
their own business in Network Marketing.

I mean, it's not much more than the cost of a dinner and a
movie for two and a night on the town. Perhaps this is why
one of Warren Buffet's largest acquisitions of the last few
years was a Billion Dollar Network Marketing Company.

“I would challenge anyone on Wall Street to take
$3,000 and do what Doris Christopher has done: build a
business from scratch into a world-class
organization.” As quoted by Warren Buffet from the
foreword to The Pampered Chef

Warren also knows that conventional advertising is losing
its punch and amongst other things, Network Marketing is
the perfect way to reach more people.

- People are inundated by over 4,000 messages every single
day - Tivo and other DVR's allow consumers to eliminate
commercials entirely - People are becoming numb to the
marketing of major companies and would rather deal with
people they know or know of.

IN THIS NEW AGE A NEW WAY IS NEEDED TO BREAKTHROUGH ALL THE
CLUTTER!!

Ask yourself, who do you trust more, your friend or a
billboard?

So, now you can see why financial luminaries including
Warren Buffet, Robert Kiyosaki, Donald Trump, Paul Zane
Pilzer and even Richard Branson embrace network marketing.

Remember what Robert Kiyosaki, and Donald Trump said: "If
I had to do it all over again, rather than build an old
style type of business,I would have started building a
network marketing business."

Paul Pilzer projects that over those same 10 years, the US
economy will create ten million new millionaires and that
many of them will be created in network marketing.

FACT: Right now, as you read these words, there are about
70,000 people around the world who are not network
marketers and by this same time tomorrow, will be!

Sir Richard Branson gave my favorite quote, on the risk of
entrepreneurship. “If you don’t take risks you
won’t achieve anything. The quote was why he started
his own business. He wanted to ”do things he could be
proud of.”

These business men know where the smart money is going, and
now that you know, you can position yourself to profit.

Right now people from all walks of life are enjoying
success with network marketing by unleashing the power of
Knowledge.

How about you ? Are you ready to make your move? If so,
don't wait any longer.

If Warren Buffet, Donald Trump, Robert Kiyosaki, Paul Zane
Pilzer and Richard Branson are into network marketing and
they are Billionaires why aren’t you?

I know when Warren Buffet started to buy Silver everyone
jumped in that market. Why have you stayed out of Network
Marketing?

Well stay tuned for the next article “ How to find
the right Network Marketing company.” To my faithful
readers, as long as you keep reading, I will reveal the
secrets to you of this industry. Just what the heavy
hitters of the industry do not want you to know about.

----------------------------------------------------
=====================================================
If you'd like to learn more about a Network Marketing
system that builds YOUR primary business
and get a free E-Book authored by Robert G. Allen go here:
http://www.bookwisepro.net/blindguy55
Learn More http://blindgevity.com
Remember you can also learn more of the 37 years in Network
Marketing from Dr Robin Rushlo
=====================================================