An MLM business is not likely to grow massively, if you
don't sponsor people. Some people do well simply by
retailing, but if you really want residual income, then
sponsorship is essential.
So how do you go about sponsoring in the first place? Many
leaders tell their newbie to make a list of 100 of their
family and friends, their 'warm' market, and then present
the business to them. This can and does work for many,
however, if you have been around the industry for a while,
you might not like to approach your warm list again. Also
some people are just not comfortable doing that anyway.
One of the reasons why many newbies to the industry 'flake
out' and give up the business is because they are not
educated about the reality of prospecting. Newbies to the
industry need to be told some hometruths. The problem is
that many MLMers are so keen to get people into their
business that they try to minimise the drawbacks and
challenges. Newbies need to know that most people you
present your MLM opportunity to, won't be interested in
joining. That's a fact.
However, 5 to 10% will be interested, and out of those that
decide to join you, only a small percentage will have the
drive and the ambition to make a real business of it. Yet,
most of the top earners in the industry will admit that
most their big incomes come from just one or two VERY
serious people in their team, who really went for it and
built a big business.
So we need to talk to a lot of people but we only need to
find a few really keen business builders to earn good
money. But how do we find them in the first place? We all
know people (we ourselves might have been one of them in
the past) who will talk about their opportunity at the drop
of a hat. Whether you have asked them about the business or
not, they don't care, they just ram it down your throat.
They will tell anyone within three feet of them, about this
amazing business they have got into. These are the people
who give network marketing a bad name.
I know that before I ever got involved in MLM, I had a
friend who was so zealous about his opportunity that in the
end, I avoided meeting up with him because he constantly
pressurised me into joining his business.
It is far better to fish than to hunt prospects! Have many
fishing rods out, if the prospect 'bites' then he will come
to you, he will ask you about your opportunity, you won't
have to chase him/her. Far better to talk to people who
have seen one of your 'fishing rods' and come to you asking
for more info.
No need to chase, the onus is on the prospect to contact
you. I am now going to suggest ways or fishing rods you can
use to interest prospects in your business. These methods
have been used by people in my downline and they work.
Concentrate on one or two and be consistent. They work if
you stick with them and refine where necessary. I won't
talk about internet marketing here, this will be the
subject of another article. There are many other ways of
fishing or reaching out for prospects or customers, some of
them merit an article of their own.
Firstly let’s look at the sizzle call. Never
underestimate the value of a sizzle call. You can get free
business cards from www.vistaprint.com Just have a catchy
line or two on the card, something like: Fire your boss, or
Earn a full time income, part time from home... Then make
sure the phone number you print is a 24 hour voice message
that is a 3minute sizzle call about your company or
product. There should also be a space for prospects to
leave their details for more information.
Another method would be to write a letter to all your
friends informing them that you have started a new business
and are looking for friendly, ambitious people who might
like to get involved.
An expensive way to get people calling you is to use
national advertising. This works for people who have some
experience because they will need to be able to talk
confidently with prospects. For those who are newbies, they
can always ask their upline to make the call for them and
learn by listening to how he/she handles the call.
If you only have little money to spend on marketing, then
find a good printer and have some flyers advertising your
business done. Aim to put 20 to 30 on community boards
around your area.
Also, for those with little money but who are fearless
about talking to strangers......, you might consider
arming yourself with a clipboard and stopping people who
look friendly and energetic and just asking them a few
questions regarding their work and whether they would be
looking to start a business on the side. If they are, then
you can point them to a site, sizzle card or conference
call.
There are many other 'fishing rods' you can use and we can
cover them in another article. But at the heart of all
prospecting techniques must be a sense of fun. This, more
than anything else, will draw people to you and your
opportunity. Also it will keep you going when you hear the
inevitable ‘No’s Not Interested!’ Bonne
chance!
----------------------------------------------------
Duncan Sequeira is a network marketer who is building his
business using the Internet and media.
Find out more by checking http://www.seriousbiz4u.com
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