Keep Your Feet to the Fire . . . Even If You Have to Start the Fire Yourself
When you decide to learn about how to create and implement
2,000 percent solutions (ways of accomplishing 20 times as
much with the same time and effort), you'll have opened up
a magical doorway to exponential improvement. In the
process, you'll come to understand how to make rapid
progress by overcoming stalls (bad habits that encourage
complacency) and developing new, more effective habits.
What you probably do not yet appreciate is how rapidly
change can occur, and how large rapid change can be.
Let's look at two examples, one from nature and one from
business, to expand your awareness.
When Is It Time for a Change?
Many learn that evolutionary changes in nature take
millions of years. New research shows that major biological
changes in a species can happen in as little as 14 years,
as reported in Nature ("Natural Selection Out on a Limb,"
Ted J. Case, Volume 387, pp. 1-16, May 1, 1997). Common
lizards native to the Caribbean were transported to small
islands where they were not expected to survive because the
environments were so ill-suited to the lizards. Instead of
dying out, most of the lizard colonies thrived because the
lizards' bodies changed rapidly and dramatically to fit the
new environments. Fourteen years after arrival, the
survivors were as different from their ancestors as a
jockey is from a basketball center.
People should be even more physically adaptable than
lizards when placed in a challenging environment. We should
have the same genetic ability to shift, and we have the
added advantage of being able to shift mentally more than
lizards do. We can use that mental advantage to change our
actions as well as adapt the environment in ways that suit
us using tools we design.
The question before us now is: How can a challenging
environment make a difference for us in achieving a 2,000
percent solution?
Creating the Environment for a 2,000 Percent Solution
Let's turn to the business equivalent of the lizard
colonies being relocated onto the new islands where they
faced potential extinction: a corporate loser facing
shutdown. This organization chose to fight the seemingly
inevitable demise of its operations by focusing on
approaching the ideal best practice (the best way that
anyone could possibly operate).
At the time of the decision, the company had the lowest
profit margin (after-tax earnings divided by sales) in the
industry, the second lowest market share (company sales
divided by industry sales), the most debt compared to its
equity, poor stock price performance, and customers who
wouldn't buy the company's offerings unless they sold below
everyone else's price. The goal was to improve to a
leadership position along all of these dimensions.
Within a year of making the decision to improve, the
company increased its market share by more than 50 percent,
more than doubled its profit margin, improved its balance
sheet to reach normal debt levels, substantially increased
its prices, and saw its stock price grow by more than 50
percent. After seven more years, the company's profit
margin was the highest in the industry. It had almost
tripled its market share, slashed its debt to very low
levels and saw its stock price grow by more than 10 times
the market rate. All of this improvement occurred in a
commodity industry in which the annual unit growth rate was
less than 4 percent.
The potential extinction made the officers eager to
consider any reasonable change that might help. The 2,000
percent solution process gave them the road map for which
changes to make.
Using new measurements, the officers identified which
current and potential customers would provide the most
profit and competitive insulation. From this examination,
the company saw an opportunity to make a key acquisition
that would greatly strengthen performance where the company
was doing best. After the acquisition, sales efforts were
redirected to the more ideal customers. Those steps allowed
the company to reach about the fourth step in the 2,000
percent solution process during the first year. Business
performance boomed as a result.
As well as this company performed, it missed greater
opportunities because as soon as extinction was no longer a
threat, complacency set in. The remaining steps in the
process were never executed. Like the lizards in the
Caribbean, they lazed in the sun in their new form . . .
enjoying the improved match with their environment.
Beware of falling into this trap when threats recede. Stir
up a new threat if you have no other way to avoid
complacency.
Conclusion
What, then, should be your organization's goals? We
encourage you to lift your sights to not only make great
strides now, but to create the foundation for even greater
strides in the future, both for current and future
generations of stakeholders.
Here are the questions you need to answer and consistently
act on to start creating 2,000 percent solutions:
• What habits does your organization have now that
could lead it to be derailed by success from creating a
permanent 2,000 percent solution organizational culture?
• How can you use the 2,000 percent solution process
to overcome those habits?
• For your organization to gain the most from your
learning, who should you begin to teach about stallbusting
(overcoming bad habits) and 2,000 percent solutions?
• Which process in your organization is the right one
to begin focusing on to apply what you’ve learned?
• What are your organizational and personal
objectives for helping others learn these ways of thinking
and acting?
• What are your personal objectives for employing the
benefits you'll gain from overcoming stalled thinking and
using the eight-step process outside of your work?
You can use these questions to help evolve into a
self-actualized person who can guide companies and
organizations to overcome the stalls that keep them from
becoming self-actualized as well. In the process, the
organization will find itself focusing on more profound and
satisfying purposes. When the 2,000 percent solution
process is applied broadly through the world, we'll all
enjoy improved health, happiness, peace, and prosperity.
We, our loved ones, family, friends, neighbors, colleagues,
those we serve, and our descendants will be enormously glad
we did.
Copyright 2007 Donald W. Mitchell, All Rights Reserved
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Donald Mitchell is chairman of Mitchell and Company, a
strategy and financial consulting firm in Weston, MA. He is
coauthor of six books including The 2,000 Percent Squared
Solution, The 2,000 Percent Solution, and The 2,000 Percent
Solution Workbook. You can find free tips for accomplishing
20 times more by registering at:
====> http://www.2000percentsolution.com .