Thursday, April 24, 2008

Entrepreneurial Woman: Your Most Valuable Resource

Entrepreneurial Woman: Your Most Valuable Resource
What is your most valued resource as an entrepreneur?

If you're like many others, your first reaction to this
question is most likely going to generate ideas about
making more money. A word like resources seems like it
would imply as having to do with gaining more material
wealth. However, resources are those things which make what
you do more effective; so generally it allows your business
to be more rewarding and purposeful.

No, it isn't just simply about the money. It's about you
doing what you do because it fulfills you; it brings
meaning to your life. Contrary to what many may think,
material wealth doesn't do that for you. Sure, it may make
it more comfortable in certain aspects, however as far as
meaning and fulfillment goes, there's the big difference.
As an adult, what you need are more mature elements of
incentive, not just something to ply yourself with to get
things done. What successful women are after is achievement
and accomplishment. They are after purposeful actions that
bring with them authentic and desirable results.

Here's the thing: if it's purely about making the money in
order to get more stuff, what does it matter what you do?
Whether you are a corporate executive, street-sweeper or
business owner, it's all the same to you because the main
objective is to make money.

Is that how you think?

The word "resources" literally means, " that to which one
resorts, or on which one depends for supply or support."
Money is part of your resource pool, but it is a very small
fraction of it. The mistake that many make is relying
heavily upon it, and figuring it to be their only or main
resource. This perception is limiting to your business, and
to you personally. Generally speaking, it's a weakness; a
liability. That brings us back to the question, "What is
your most valuable resource?"

What do you do when something breaks down, or you need help
figuring something out? You call somebody. What do you do
when you need to gain a new skill? You find somebody that
will teach it to you. Where do you go to offer your
products and services? Why, people of course! People
supply you with the means to accomplish all that you need
to do. Next to motivation, they are the bulk of your pool
of resources. There is always someone else in the picture
of your success, by and largely, a great many others are
inside of this picture.

In a world of automatic this and instant that, people it
seems are becoming more and more irrelevant, but this is
very far from being true. Without others you have no
business to run, or any possibility of goal accomplishment.
Yes, generally speaking people do make the world go around.

Your success, business as well as personally will greatly
depend upon your ability to respect, relate to, communicate
with, seek help from, develop rapport with, understand and
appreciate others. It is easy to glibly mouth "yes" to
acceptance and appreciation of others. However, here are a
few questions for reflection: Are you authentic, or just
out for what you can get? Do you respect those who help
you, if so how are you demonstrating this? Are you
building lasting, meaningful relationships, or are your
connections only relative to your means?

Many entrepreneurs get stifled by the "people issue." We
tend to like our solitude and revel in our quest for total
independence, but every successful person to have ever
lived had someone else in the picture. Just because you
didn't notice them, doesn't mean they weren't there.


----------------------------------------------------
Aunice Reed is a Professional Success Coach and NLP Master
Specialist, specializing in Women's Personal Achievement &
Self-Discovery Work. Visit:
http://www.myunlimitedsuccess.com to learn more about her
practice.

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