A popular and simple, yet quite effective advertising
method is shipping referrals. In fact, you have probably
participated in this as a consumer without even realizing
it.
Let's say that you simply love candles. You have candles
in every room of your house. Now, you have found this
really amazing company who offers beautiful candles for the
most incredible bargain basement prices you have ever seen.
While filling out the order form, you see a little note
telling you that by showing just five people the candles
you ordered, that you will qualify for a box of free
candles. Once your order of candles arrive, you show them
to five of your friends and submit their names to this
company. The company sends them a catalog, sometimes along
with a free sample, which encourages them to buy their own
candles. This is called a shipping referral. You can see
how easily this works and also the potential for a high
degree of effectiveness. The fact that it really is quite
inexpensive for the company, only costing them a catalog
and a sample candle, also makes this an attractive
advertising method.
Another way that shipping referrals can be used is through
different companies themselves. When an item is ordered
long distance, there will usually be more than one shipping
method offered for you to receive your merchandise. For
example, a company that ships items of many different sizes
may want to have more than one shipping company available.
So, depending on the product ordered, you may see that you
can use Fedex, UPS, or other shipping companies. This
gives those companies listed shipping referrals, as once
you are satisfied with one of those companies, you are most
likely to use them again.
Shipping referrals can be viewed as word of mouth
advertising and is one of the cheapest, yet most highly
effective, methods that can be used. It involves everyone
working together, the consumer, the companies offering
merchandise, and the shipping companies. Although this is
by no means the only form of getting the word out to the
public, it is certainly something to try if you are in the
position of needing a bit of an extra advertising boost.
And who among us does not like to save a bit of money?
Using the shipping referrals method accomplishes this goal
nicely.
So if you are in the need of a bit of low cost advertising,
why not give it a try?
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For more information about Leveraging Shipping Referrals
visit:
http://www.international-business-referral-site.co.uk/shippi
ng-referral.html
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