What Do You Offer In Your Ads?

What Do You Offer In Your Ads?
The offer that you give in your marketing material is
probably the most critical part of your message to whoever
you want to be your customers. But let's think for a moment.

How often do you spend money on sales and marketing
material? I'm sure it's quite often. Where do you get your
marketing ideas from? Probably you look at what everyone
else is doing, and do something similar to that. You need
to ask yourself- just because everyone else is doing it,
does that automatically mean it is the best thing for your
marketing efforts? Let's talk about ads for now.

You really need to stand back and take a critical look at
what you're doing with your own valuable money. If you're
going to spend (or waste) money on advertising, you might
as well think about what you want from your ads. You can
either create one of two things: Either (1) an exhibition
piece or (2) a dealmaker.

The exhibition piece is what most people do when they
create ads- they set up their advertising so that it simply
lets people see and know about you, what you do, etc.
Nothing more. In other words, it is an exhibition piece
that stands there and allows you to look at it. Hence the
name. Even the contact information on the marketing piece
is also part of the "exhibition". But at the end of the
day, it does nothing. It doesn't motivate the reader or
viewer to do anything.

A dealmaker, on the other hand, is and ad where the deals
are made with the reader. In other words, you have the
product or service to sell. Your potential client has the
money in his pocket. You want the money in his pocket to go
to you, and not to anyone else, for your product. So you
make a deal. What's the deal? Simple. The deal will be that
you give your product or service (plus bonuses and
guarantees that will allow you to stand out as the best
deal available out there) and the other person will give
you the money for what you give. It's a result. You will
give what you offer in exchange for the reader's money.
Simple as that.

Which would you prefer? I would say that since your
business needs sales in order to survive, it would make
common sense for you to do "dealmaker" marketing and sales.
The exhibition piece type of marketing does not center
around helping you make money.

But most people out there do the exhibition piece type of
marketing. So if you're doing what everyone else is doing,
you stand to lose your money on your marketing efforts. So
why are you doing it this way? Go with the dealmaker style
of advertising!

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Joseph Browns is a freelance copywriter who specializes in
both online and offline marketing strategies. If you wish
to learn more about how you can get more customers, please
check out his free report at
http://www.thesalescrafter.com/get-report.htm (note:
there's no "l" after the .htm)