Staying motivated can be a difficult task in starting and
running your home-based business. There are times that
things happen and your self-confidence plummets. You find
yourself doubting your decision to start a business in the
first place. Here's are some steps to keep your power:
First, don't sit ideally by waiting for the phone to ring.
Keep busy creating new marketing ideas. Create a marketing
plan and find ways to market that will specifically target
your target audience. It's also very important to know who
your target audience is. Consider who would benefit most
with your services.
Think outside the box too. What services can you offer
that is different and unique and can help your clients
succeed in their business.
Be creative. Energize yourself with the creation of a
dynamite brochure. Design a new mailing piece that conveys
exactly the benefits you can offer your clients. Re-read
that marketing letter you just sent and fine-tune it. Look
over your website. How can you approve upon it to better
convey the benefits of your business?
Search for new places that you can promote your business.
Spending time online doing research is important for
establishing your business. Make new connections with
other entrepreneurs and organizations. Find places to
exchange links and add your articles. Don't be shy. You
should be very confident in your abilities and eager to
share that with others.
Read, read, read. Learn anything and everything you can on
starting a business. Let others show you how they've done
it. Take full advantage of the Internet as well. Find
chats and message boards and talk with others. Find out
how they have achieved success.
Start fresh daily with a renewed determination that you are
going to make this work. Visualize yourself addressing
that new client with your new leather briefcase in hand,
portfolio neatly prepared, and the confidence that you can
make a difference in their business. They need you and
you're going to show them exactly just how much. Finally,
you need to believe in yourself under all circumstances.
Write down why you know this business is going to work.
Write down again how you plan to make it happen.
With the right attitude, appropriate skills, extensive
research, and sheer determination, you can and will
succeed. That phone will ring -- and ring -- and ring.
And with each ring, you'll be grateful that you believed in
yourself enough to make it happen.
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Diana Ennen, Author; Virtual Assistant the Series, Become a
Highly Successful, Sought After VA, and Corel Word Perfect
Office Ready Virtual Assistant Solution Pack
(www.corel.com). She's the president of Virtual Word
Publishing, http://www.virtualwordpublishing.com , offering
publicity and book marketing. Article is free to be
reprinted as long as author's bio remains intact. Stop by
our site for free information on starting a business.
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