Tapping into your uniqueness and using it effectively is
the "Hidden Key" to increasing business sales. Accessing
this part of who you are and what you offer through your
business will assist you in languaging your offer to your
prospects and clients in a way that has them saying, "Yes,
I want that!" This goes for verbal conversations AND on all
marketing materials.
Here are 7 quick-straight-from-the-hip ways to use your
uniqueness to up your sales:
1. First become aware of all the qualities,
individualities, expertise, and gifts that you offer. This
isn't just what you do, but how YOU do it. (Hint: No on can
do it like you do it.) This allows you to stand out from
the crowd (from those others that are doing similar work to
yourself.) Special Tip: There is no need to waste energy on
being competitive once you truly tap into your uniqueness.
No one else can BE you.
2. Get connected to your heart as you tap into these unique
qualities of yours. This has you very clear about your
business as an AUTHENTIC offering.
3. Use this awareness to shift you from a place of telling
(this is what I do and how I do it) to a place of being. It
allows just being who you are to be activated as your main
client attraction tool instead of feeling that you have to
sell yourself.
4. Start sharing true stories about you and your experience
or a success story of one of your clients. Begin sharing
stories that show success using YOUR unique methods and
that relate to your prospects. Facts tell, stories sell.
5. Develop your own system, program or step-by-step process
to express and share your unique approach. This gives you
language about your business that makes it easy for folks
to understand. It also helps you to appreciate yourself and
what you offer = raises your energy!
6. Use your own system, program or step-by-step process as
an anchor on your website, marketing materials and in all
your business conversations. This way you become extremely
anchored in what makes you (and your business) who you are,
and you no longer find yourself trying to find the right
words to describe who you are and what you do - whether
while speaking or writing about your business.
7. Watch prospects clearly hear you, understand you, feel
confident about the experience they are going to have with
you and easily join you as new, excited, paying clients.
Call To Action:
First: Make a list of everything that your business gives
to those that you serve. What do you notice? What stands
out?
Second: Make a list of WHY people would want this. What are
they looking for when they obtain your services.
Third: Interview a buddy, friend, colleague... Share with
them your list of gifts. Ask them what their sense is about
what makes you special. What did you notice about your
energy as you listened?
Fourth: Develop YOUR Unique Serving System.
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Ready to tap into your uniqueness? Then you're ready for
the EnergyRICH® DIAMOND Level Private Fast Track Mentor
Program. This was created for Renegades who want to jump
the revenue in their business FAST. This program creates
outstanding results, quickly. There is currently ONE
Diamond Level opening. Email
mailto:sergia@energyrichcoach.com or visit
http://www.energyrichcoach.com to see if this program is a
match for you.
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