Three Reasons Why Your Customer is Your Best Advertisement

Three Reasons Why Your Customer is Your Best Advertisement
While you might already know that your customer is always
right ' and make steps to ensure that they know this too '
did you realize that your customer can also be your best
advertisement? It's easy to forget that customers interact
with our businesses more personally than we ever will. And
while we think we know our business inside and out, it's
actually the customer that sees whether or not our business
is doing the job it says it can do. Here are three reasons
why your customer is your best advertisement ' and why you
need to make sure they're always satisfied.

They Will Share Their Good Experiences

Nearly everyone has a story about a good customer service
experience they've had with a business. Whether there was
a problem that got quickly addressed or perhaps the
business simply went above and beyond what was expected,
nearly everyone has had one moment in which they wanted to
sing the praises of their business transaction. So, if you
had this experience, you told people and then they went to
the business you did and then they told others of their
experiences, etc. When something good happens, people are
going to talk about it, letting you get more positive
advertising than you could ever get on your own.

But at the same time, you need to remember that if there is
a bad experience; customers are more than likely going to
share that too. When things go wrong and you don't take
the time to fix them, you are going to start a conversation
between your customer and their friends ' one that ends up
in you getting less business. Each experience that your
customer has with your website or with your business should
be as positive as possible. While you don't have to go out
of your way each and every time, it's better to be more
than they need than to be less than they deserve.

They are More Believable Than You Are

So, what makes these customer experiences so important to
your advertising? Customers who talk to their friends and
to their family are more believable than you will be. This
isn't to say that you're not trustworthy, but people tend
to believe things they hear from their friends more than
they will trust things that come from a business that wants
to make money.

Again, this is why treating the customer well is so
important. Because whatever they share with their friends
is going to be taken as the absolute truth, you aren't
going to get a second chance to change their minds.

They Can Give Testimonials

When a customer does have a good experience with you, you
might want to talk to them about writing a testimonial.
This is simply a summary of the compliments they have about
your business that can be posted on your marketing
literature or on your website. In exchange, you might want
to offer them a discount on future purchases, but many
people will simply be excited to see their name and their
picture on your business site. These testimonials should
be verbatim of what your customer says, along with a
release that says you can use the statement for your
business. If you receive a testimonial that isn't written
as well as you might like, as the customer if you can edit
it and then show them the changes you made. If they agree
to the final copy, then you have another marketing tool at
your disposal.

Your customers are the best advertisements for your
business and you need to make sure they are advertising
well.

----------------------------------------------------
Scott Oliver offers free video coaching to help you build a
profitable home business FAST. Get an hour of "Website
Traffic Secrets" and "Minisite Creation Tactics" for FREE
-- immediate access here:
http://www.InstantWebsiteBusiness.com