So, what do you do if your business is slower during some
months?
Yes, you can make more cold calls, run more advertising or
stand on the street corner waving a huge sale sign. Or, if
it's going to be slow no matter what you do, then how about
planning for next year? How about taking some career
development courses/classes/seminars? How about boning up
on your computer skills to find out how you can be more
efficient in your business? What about doing things that
take up a bunch of time when you're busy and stocking up on
them (stocking shelves, printing and folding mailings,
sending out packets of info, writing articles or press
releases, whatever?). Volunteer and create awareness and
exposure for your business.
Or better yet - get on that marketing plan for 2009! You
know you don't want to be hap hazzardly marketing or
throwing money out to see what sticks next year - if you
plan out what you do it will be so much more effective and
well managed - this means you'll get better results and
make more money!!!
Instead of sitting around worrying, get better at what it
is that you do. Whether you are a direct salesperson or
not I would definitely recommend working on your sales
skills; listen to a speaker or take a sales class.
Everyone can benefit from some new sales techniques in
their business whether they sell a product or service to
the consumer or whether they simply deal with customer
service issues over the phone - it comes in handy.
If you don't know where to go to attend a seminar that
would be of interest to you in your business try visiting a
few local small biz development or county sites. If sales
isn't your forte, see what else you can learn to better
yourself and your business. Here are a few sites I know
about; however there are probably more in your specific
field too.
-
Or you can try researching and reading online. I recommend
the following sites for info, articles and great
newsletters to subscribe to by email:
-
www.businessownersideacafe.com
-
Here are some books on sales that have been recommended to
me by sales trainers:
- The New Science of Selling and Persuasion: How Smart
Companies and Great Salespeople Sell - Bill Brooks
- The Patterson Principles of Selling - Jeffrey Gitomer
- Knock-Out Marketing, Powerful strategies to punch up
your sales - Jack Ferreri
- Public Relations Marketing, Making a splash without
much cash - Stephanie Seacord
- Grow Your Business, Strategies to help you
successfully manage your business - Mark Henricks
- Selling with Integrity - Sharon Drew Morgan
- If you're not Outselling, You're Being Outsold -
Michael St. Larence & Steve Johnson
If you would like to improve your sales with a sales
professional in person, I can refer you to and some across
the country. I have also coached clients on how to improve
their sales approaches and closing ratios. This also goes
for cold calling scripts, direct mail letter development
and much more to improve your overall sales.
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© Copyright 2008 K.Sawa Marketing
Katrina Sawa is an Award-Winning Relationship Marketing
Coach who's helped hundreds of small business owners take
dramatic steps in their businesses to get them to the next
level in business, revenues and life. She offers one-on-one
coaching, group coaching and do-it-yourself marketing
planning products. Go online now to get started with her
Free Report and Free Audio at
http://www.jumpstartyourmarketing.com !
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