Offer An Ezine to Keep in Touch with Your Customers

Offer An Ezine to Keep in Touch with Your Customers
Are you publishing an online newsletter (ezine)? It's an
easy and effective way to stay in touch with your customers
and leads. Your ezine can provide your readers with helpful
tips and advice to help them succeed. You can also showcase
your latest projects and include testimonials from happy
customers.

Here are 5 great reasons to implement this as part of your
marketing strategy:

1. An ezine regularly reinforces your expertise. Over
time, a newsletter establishes trust with your readers. You
begin to form a relationship, even if you've never met face
to face. And because you are showcasing your expertise on a
regular basis, your ezine builds your credibility.

2. It's a great marketing tool to keep in touch. When you
regularly keep in touch with your prospects and customers,
they remember you. And since people don't typically buy
something the first time they are exposed to it, an ezine
is a helpful way to stay on their radar screen until they
are ready.

3. Your ezine adds a human touch. If you include personal
updates and company news, an ezine is a great way to add a
personality to your business. You can write as much as you
want about your personal life and what is going on with
your company and staff. Your readers will begin to look
forward to your updates and stories.

4. You can promote your services and products. An ezine
offers a venue to offer specials, highlight new
services/products, and provide coupons and discounts. As
long as the majority of your ezine is focused on helpful
content, your readers will be delighted to find out more
about your promotions.

5. An ezine is an inexpensive way to build your list of
leads. Since there are no printing and mailing costs
associated with an ezine, it is a very cheap way to reach
lots of people. And you can easily grow your list be
encouraging your subscribers to forward your ezine. Simply
add a line at the top or bottom of each issue asking
readers to pass it along to anyone who might find the
information valuable.

To get started, pick out a system to manage your
subscribers. There are many services that do this - a few
popular ones include Constant Contact, MyEmma, and Mail
Chimp. Use an opt-in list in which a person has to agree to
become a subscriber and can unsubscribe if they no longer
want to receive your ezine.

Maven Action Item: Start to think about how an ezine can
help your business. Write down some ideas about how often
your will publish it. What will it be called? What can you
write about. Good luck on your first issue!

----------------------------------------------------
Wendy Maynard, the Marketing Maven, is the founder of the
Maven Marketing System, the proven system to attract more
customers, close more sales, and improve business
profitability. To receive her no-cost report on marketing
strategies, visit:
http://www.gomarketingmaven.com/free_report.html