One of the many useful communication tools you can provide
for your business is a newsletter. With the options of
being able to communicate a brand image, connect with your
customers and prospects on a different level, and provide
value to your readers, you can also communicate any
promotions and product deals you may be offering. With a
monthly or weekly newsletter, your customers can be kept up
to date with all of your business endeavors.
The following steps will help you create a newsletter to
build your business presence:
1. Decide on the frequency. How often do you want to
publish your newsletter? As each issue will involve a few
hours of preparation including creating the content, you
will want to make sure you establish a schedule you know
you can keep up with. You can always add special editions
or increase the frequency at a later date if you find you
can afford the time. Most businesses choose between
quaterly, weekly or monthly options.
2. Email/print? How are you going to distribute your
newsletter? Sending a newsletter by email is cost effective
and immediate. Some businesses prefer print due to the fact
it allows something tangible for the customers to hold in
their hands.
3. If you are going to email your newsletter, you should
consider paying a professional service that will manage
your list and distribute your email. These companies
provide you with a pre-set newsletter template you can
design to your own preference. These programs manage your
list, provide unsubscribe options, and enable you to create
many newsletters at once and schedule them in advance.
Although prices vary, many companies base their pricing on
the size of the list being emailed.
4. Add a signup form to your website. This is a good way to
increase traffic and allows you to build a bigger list of
contacts and customers.
5. Let people know about your newsletter. By adding your
link to all out going email correspondence, signatures, on
your business cards, brochures, and other marketing
methods, more people will be able to subscribe as they
would like.
6. What is your newsletter going to be about? By reviewing
other business newsletters you will be able to decide
whether you would like to have a single article and a
promotion, or 3-5 articles and an equal amount of
promotional content. Consider what kind of content will
provide value to your readers. Will you be writing these
newsletters or hiring someone else to do it? What types of
problems or concerns do your readers have that you could
address?
7. Advertising? As a general rule of thumb, you should
provide 80% informational content and 20% promotional
content. If you would like an additional source of revenue
and have a pretty good sized subscriber base, many
businesses may be willing to buy advertising space on your
newsletter.
8. Graphics. Many readers enjoy reading a newsletter that
is visually interesting with logos or a header, photos, and
even charts.
Providing a newsletter full of quality content on a regular
basis is the key to a successful newsletter campaign.
Newsletters are the perfect tool for both marketing and
connecting with your customers and prospects on a regular
basis.
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