Running a Small Business? Win Big with Your Email Set-up

Running a Small Business? Win Big with Your Email Set-up
A big psychological problem - and sales strategy problem -
for anyone running a small business, is to avoid looking
like a small business. Though being "lean and mean" can be
a strength, it is also important to deal with customer
perception.

No business wants its potential customers to feel it is
cannot deliver the goods, or deliver on its promises based
on the size of your company. You know you can do the job,
of course - but there is always that nagging feeling that
customers might have doubts about the strength of your
business.

One easy way to present a small business as a thriving
medium sized business, as well as more established and
professional is to create a strategic set of email
addresses for the business. For example, if your company
was called MyCompany Ltd, addresses of the type
sales@mycompany.com, support@mycompany.com,or
billing@mycompany.com could be deployed to create the
necessary front for those activities

These will indicate that there are different departments
within your business - no matter that perhaps the only
employee for these departments is the same one, and indeed,
no matter that this person is just you!

The additional natural and practical benefit, of course, is
that it also helps you manage your incoming emails more
effectively. It can be also be extremely useful in
campaigns or promoting special offers, and tracking the
response by simply creating a unique email address for the
offer (eg march-sale@mycompany.com. The number of emails
received at this specific address means you have absolute
proof of the effectiveness or otherwise of any campaign.

The idea can be taken further by "branding". Many companies
today not only have multiple email addresses to improve
public perception of the company size,, but also have
multiple domains to make them look like more than one
company as well. Multinational companies such as
confectionary specialists can sell ten different 'brands',
and so there is no reason not to emulate such
organisations. By offering them a 'multiple choice' of a
supplier of your goods or services will increase the
likelihood of business.

Naturally, as your business grows, an obvious step is to
ensure each staff member has their own personalised email
address, to improve communications and efficiency. This
means they can offer a personal touch - but until those
days come, it is good tomake certain your business has the
strength of your own personal touch, but the right email
"shop window" to ensure customers can have no problem
believing in your capabilities at the time of that
all-important "first impression".

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Jimi St. Pierre writes for several Office Equipment
suppliers and Travel Companies in the UK, including
Principal IT systems consultants. Office automation and IT
consultancy services are described in detail at ==>>
http://www.principalcorp.co.uk