Have you had time to look at the mail that dumps itself in
to your inbox, or thuds onto your mat?
Is any of it compelling, exciting, inspiring. Does any of
it want to make you want to bolt the door, read every
single word that's written on the letter, to then want to
instantly get out your wallet and willingly hand over your
cash?
Hmmm...
What about your marketing and advertising messages? Would
you feel compelled enough to buy your own product or
service, based on the strength on your messages in print?
Don't worry. It's not your fault. You see, there probably
wasn't a specific class you could take, or a practical book
you could easily follow that could teach you how to make
your copy sparkle.
Well hey, that's why you wisely subscribed to Nick James.
com, right?
Translating marketing messages from deadly dull, brain
numbing nonsense, into compelling, irresistible sparkling
emotionally paced language is what'll set you apart from
all others in your competitive market place.
Using a thesaurus and phrase dictationary will help liven
your copy and add another dimension to what you want to say
and convey.
For example, instead of saying, "he walked down the road",
you could use -- he ambled, he strutted, he sauntered --.
The replacement words help to create a more vivid image in
the readers mind, helps them to picture and feel
emotionally tied to you and your offer.
How can you use that simple strategy to improve the
language and words you use?
Compare the following:
(A) "Ace Dry cleaning. All types of clothes cleaned by an
established company that has been in business for 20 years.
Dedicated to serve you in a way that is unbeatable"
And
(B) "Give us any 4 garments that you want dry cleaned,
we'll not only charge you for only 2, we'll throw in a
Special report that'll show you how to make your clothes
last longer! PLUS, if you don't think it's the best clean
you've ever seen, we'll do it again... FREE!"
As you can see, it's pretty easy to steer away from the "me
too crowd" whilst giving your audience great value.
Another tip: In reading your sales letters, emails, ads,
website copy messages out aloud, you'll be able to detect
any stumbling blocks that hinder the fluidity of the piece.
That simple tip can help clear out the complex, the
stifling, the pompous and the intellectualism that strikes
most marketing messages. And, it'll save your customers
from having to read another message that's similar to the
mediocre majority.
Stand apart from the crowd. Let others be boring. You be
the one that creates personality driven, emotionally based
copy. Your clients will love you.
----------------------------------------------------
Nick James is a UK based direct marketer and product
developer. During the last 5 years Nick has sold in excess
of £1.6 Million Pounds worth of products and sevices
online. Subscribe to his Free Tip Of The Week email at:
http://www.Nick-James.com
No comments:
Post a Comment