Catapult your business into a hugely successful and
profitable business this year by transforming yourself into
the Go-To-Gal for your industry or organization.
You all know that one person in whatever organization you
belong to that totally stands out from the crowd in a
positive way, right? They consistently are at every event,
they volunteer their time and they seem to always get
highlighted for something or win some award or something.
You can't really be mad at them either because they are so
willing to give advice and referrals to you or anyone they
can about what it is they have expertise in that they are
just too nice to get mad at.
For some reason too you always seem to be reminded of them
- either someone recommends them to you or to others when
the topic of their business comes up in discussion or they
send you a mailing or email to follow up. You might also
see their business cards at various other clients or
friends offices because that person knows them too.
Is this starting to sound familiar? Do you have someone
specific in mind?
Do you know why they are on "Top of Mind" with you? It's
because they are so good at keeping in touch with their
contacts, networking, keeping "in your face" and reminding
you to refer to them. They probably take advantage of key
publicity or promotional opportunities too that you may or
may not even be aware are out there and might be free to
you.
I am sharing my 4 Key Attributes of Being a Go-To-Gal
because I reached that status a couple years ago and it has
literally launched my business into huge success and you
can do it too.
The 4 Key Attributes of a Go-To-Gal:
1. You're everywhere and everyone knows you
2. You have a professional and recognized brand
3. You're extremely knowledgeable and it shows
4. You ACT on opportunities!
If you're everywhere and everyone knows you, you do a lot
of networking, meet and stay in contact with a lot of
people. You belong to numerous organizations or groups and
attend them often. People tend to start saying to you
"wow, you're everywhere!".
You have a professional brand if you get comments all the
time from people you don't know like "I feel like I've seen
your stuff before" or "I recognize you from your website".
People recognize you as highly knowledgeable when you start
getting asked to speak at events or in front of your target
market type groups. You often give freely of your advice
and tips as well when you're out networking; you're very
generous.
When you ACT on opportunities that come your way or you
specifically seek out exposure and business building
opportunities is when you finally start becoming "Top of
Mind" with everyone that knows you - hence the "Go-To-Gal"
for your industry or organization!
Don't worry, you don't have to be good at sales or even
that outgoing to be the Go-To-Gal in your industry or
organization - BUT YOU MUST BE MOTIVATED TO IMPLEMENT AND
WORK "ON" YOUR BUSINESS RATHER THAN JUST "IN" IT!
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© Copyright 2008 K.Sawa Marketing
Katrina Sawa is an Award-Winning Relationship Marketing
Coach who's helped hundreds of small business owners take
dramatic steps in their businesses to get them to the next
level in business, revenues and life. She offers one-on-one
coaching, group coaching and do-it-yourself marketing
planning products. Go online now to get started with her
Free Report and Free Audio at
http://www.GetFreeMarketingTips.com !
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