Putting off something that should be done now until a later
time is what we have come to think of as procrastination.
You might associate procrastination with someone who
doesn't take the garbage out right away, or someone who
puts off cleaning the storm drains until there is a real
clog.
However, procrastination is present in business situations
as well. Some of the most brilliant, work oriented people
are guilty of procrastination in business. Here's a bit of
a story about a man named John.
John was a very clever, resourceful and smart entrepreneur.
Upon deciding to open his own company in a niche that he
wasn't very familiar with, but that was really hot at the
time, John began researching. Of course, in the beginning
John was only interested in finding the best ways to
operate his company but his research turned into a means of
putting off the business venture.
He researched target markets, different companies that were
similar to the one he wanted to start, common prices for
services and products in this niche, etc. The more he
researched, it seemed like the more he found that needed to
be researched. In fact, in a short period of time, John
became quite the expert in this niche.
As he continued to research, he began research on using the
best available products for his business that he could
find. He looked at the statistics on business endeavors
and employees.
While most people think that research is a great thing,
John ended up researching to the point that he was
procrastinating. Whether he was nervous to fail at the
business or he just had a compulsion to know each and every
detail that had to do anything with his niche is unknown.
The point is that this kind of cycle is very easy to get
into with entrepreneurs and others. Some of the most
successful business men and women are the ones that jumped
right in and learned as they went. Of course, this is not
the best method to take either. A beneficial middle
between these two is the most desirable way to go.
Business is full of risks. This is one reason that people
are so drawn to business and in fact, some people were
simply born for the rush and the adrenaline of starting a
new business venture or taking a new risk. In order to be
truly successful, we have to escape the trap of
procrastination and jump headlong into the risk.
Of course, some education is needed in order to understand
the workings of what we are diving into, but too much can
paralyze us. And, too much education that really is not on
purpose can be too much of nothing.
----------------------------------------------------
Steve Scott is a business/life coach and a business
development consultant. He specializes in teaching
entrepreneurs and solo and sales professionals to create a
business and life with greater freedom and abundance.
http://www.progresssetfree.com
No comments:
Post a Comment