Creating the Right Product

Creating the Right Product
One of the things I see so often is speakers, coaches and
consultants creating products without a roadmap. They
create products because someone said that's the one to
create, or that's the one that will sell the best. They
devote time, money and energy developing products. And
they're left with products that don't sell.

Here are some things you can do so you don't find yourself
in this situation, with products that don't sell.

Review your business Vision and goals. If you haven't
written them down or reviewed them in the last month, do it
now. Be sure they're S-M-A-R-T Goals: Specific -
Measurable - Achievable - Realistic (accomplishable so you
see the results and celebrate, yet a stretch to reach, too)
and Time-based (put a By-When Date after each goal on your
list).

Take a good look at your Expertise - what you love to do,
do easily and naturally. That is, your Brilliance. And
who do you love to work with? You've worked with hundreds
if not thousands of people. Which ones gave you energy?
Encouragement? Challenged you in a good sense? Made
progress and got results and loved working with you.

Look at people who are doing the same thing you do - your
competitors. What exactly are they doing? How is what you
do different from that? What differentiates you and makes
your products, your service and your approach different
from theirs? How are yours unique?

See where your expertise fits in the marketplace. Who is
already looking for the solution you provide? Are there
people in groups who are looking for that solution, such as
chiropractors, dentists, coaches, corporate managers who
want to be executives, people who are not happy with their
jobs?

These are all clues to the right product for you to
develop. You're matching your expertise to groups of
people who are looking for your solution. So you create
the product they're looking for. It's that matchmaking
that makes your products and services sell.

Action Steps:

* Start a folder called My Expertise. Put it in a place
where it's handy and you can look at it and add to it over
the next few weeks. Take 3 sheets of paper, and put these
headings on each:

1) My Expertise -- What I know

2) What I love to do

3) Who I love to work with.

Start making your lists, and write everything you can think
of that goes on each one.

* Take another sheet of paper, and put the heading "Who I
love to work with" on it. And start writing down the
people you love to work with and be with. Include people
from previous work, social, school - everywhere you can
think of. Write their names AND what qualities or
characteristics you liked about them. For example,
"bright, fun-loving, a go-getter, calm, thorough, takes
initiative" and so on.

* Put all these pages in your folder "My Expertise". Add
to them as you think of new things and people. Review your
folder often.

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To learn more about creating the right product, check out
Jan's Turn What You Know into Cash Flow Now System™.
Jan Wallen works with individuals and companies that want
significant sales results. Jan is action- and
results-oriented. Once you start working together, she is
100% committed to significant sales results for you. To
learn more, call (646) 485-4059 or go to
http://www.janwallen.com