Competitive gaming is a planning activity that many
businesses have found to be useful for understanding which
paths offer more promise than others. Different individuals
or teams assume that they are a particular company other
than your own, and consider how best to outdo your
enterprise.
In doing this work, it's important to consider both current
and potential competitors. This work is also valuable for
planning how to have an advantage in effectiveness for your
firm.
What skills and incentives could you add that would create
the most competitive differential in the future?
For example, in the on-line book selling business, this
differential first appeared as Web-site design, but it
quickly changed to include helping customers find books
they would like but didn't yet know about. Later,
providing an easy purchasing experience for non-book items
started to become important. Over time, the necessary
skills to excel will shift again, and that's why it's
important for you to continually ask and answer this
question.
What skills and incentives could you expand throughout your
enterprise that would create the most competitive advantage?
Many groups are hamstrung by an elitist view that only a
chosen few can know about and work on certain key issues.
However, it's more often true that the more people who work
on the problem, the more potential insights they will
develop.
In the case of on-line book selling, for example, anyone
can buy a book on-line and have an opinion about what their
unmet needs are, now and in the future. Teaching people how
to elicit those opinions and use them to find simple,
inexpensive solutions would be a great skill to have
throughout any of the on-line book selling companies.
In light of the skills and incentives that would help your
company prosper the most competitively, what learning
environment would work best for you?
You will find it beneficial to modify your learning model
to reflect the preferences of your people and needs of your
operation. To help you in this regard, have the people in
your organization who need to learn read this article. Ask
them to pay special attention to scenarios and competitive
dimensions of those scenarios. Also, ask them to comment on
how the learning process should work in your enterprise.
Then track how you do with the learning approach, and
modify it through measured experiments to better adapt the
process to each person's particular learning style.
Copyright 2008 Donald W. Mitchell, All Rights Reserved
----------------------------------------------------
Donald Mitchell is chairman of Mitchell and Company, a
strategy and financial consulting firm in Weston, MA. He is
coauthor of seven books including Adventures of an
Optimist, The Irresistible Growth Enterprise, and The
Ultimate Competitive Advantage. You can find free tips for
accomplishing 20 times more by registering at:
====> http://www.2000percentsolution.com .
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