If you've been around for a while, you probably know one or
more people who just never seem to get around to "doing"
much. But they always have good reasons that usually go
something like this:
"My business is different so that won't work for me and
nobody understands it the way I do anyhow so when the time
is right I certainly do plan on trying that but I'm not so
sure it will work anyhow because I already tried it once
and maybe there's something nobody is telling me that I
need to know and money is tight right now and my sister is
having the baby so I should probably wait and then I'll
have more time and make sure that no one will steal my idea
and take some computer classes and that stuff is expensive
and I'll probably end up no better off than I am right now
but I'm definitely going to do that... someday."
Does this sound familiar? If so, you're not alone. Most of
us are guilty of putting things off ' even if we
acknowledge that doing so may hurt us ' physically,
emotionally, mentally, financially, or otherwise.
However, for some procrastinating is a way of life... and
if left unchecked will make it nearly impossible to create
a profitable business. That's why it's imperative to
uncover the reasons and learn ways to end it once and for
all. And while they vary, professionals believe that
someone is more likely to put tasks off if they are
uncertain about their ability to get the desired results;
unclear about the process; view the task as dull,
time-consuming or irrelevant; or feel that they lack the
necessary skills, knowledge, or tools to complete it.
It's easy to recognize believers because they...
- Put things off, and off, and off...
- Invent excuses for avoiding action
- Feel more comfortable talking, than doing
- Worry obsessively about "what-ifs"
- Exhibit conflicting intentions...
Which results in...
- Lack of progress
- "Emergencies" caused by waiting until the last minute
- Sloppy work and unnecessary rework
- Unnecessary stress and rework
- Lost opportunities
- Lack of confidence
And in this rough-and-tumble business world it is common to
find people who put things off because their ability to
achieve their goals are misaligned with the amount of
effort and resources they're willing, or able, to donate.
Without going into too much detail, it's these "conflicting
intentions" which cause their inertia. An example of this
is someone who wants to make earn $100,000 in revenues
during their first year in business... so long as they only
have to work two hours a day. You get the idea.
Okay, it's time to 'fess up... I've written more than my
share of marketing plans and I've witnessed their positive
impact time and time again. But when it comes to getting
starting I can still come up with a gazillion reasons why I
should be doing something, anything, else.
It usually goes something like this, "This is such a waste
of time, I am sick to death of doing this over and over
again, and after all I'm the marketing guru and I already
have all this stuff in my head so why do I need to write it
down, that's for all the other people who don't know as
much as me, plus I have all this other stuff to do and if I
take time out to do that then everything else is going to
back up and then I'll have to work even longer to make up
that work and that will put me further behind and then I
need to pay for whatever and that will mean that that will
be late so then I won't be able to send out my payment on
time which will mean that those people will be mad and
report me, then I'll get bad credit and that will stay on
my permanent record for life and then when I have money
problems, and I certainly will, I won't be able to get any
credit so I'll have to sell my house, which will take
forever, and then move, which will take more time away from
the business getting me even deeper in trouble so I won't
be able to pay for stuff and then I'll get thrown out on
the street, penniless where I'll die from starvation and
hypothermia so I better forget it this one time and just go
on with getting things done." Sound familiar?
A great way to help overcome procrastination is to promise
yourself that you will stop making excuses, and act; ask a
trusted friend or family member to become your
accountability partner; define more acceptable standards of
performance and get organized ' eat those elephants one
bite at a time!
----------------------------------------------------
Ms. Scarborough is the co-author of two books, ("The
Procrastinator's Guide to Marketing" and ("Mastering Online
Marketing"), former mktg. executive, award-winner speaker,
and certified Guerrilla Marketing coach. She holds a BA in
English from the Univ. of MD and a MS in marketing from
Johns Hopkins University. Log onto her website:
StrategicMarketingAdvisors.com for free articles,
templates, tips, tools and more.
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