Every year, about 2.4 million couples get married in the
U.S. and the average wedding costs $20,000. Weddings are a
$70 billion a year business, according to an online wedding
resource company called The Knot.
New developments in technology over the last decade have
enabled processes that now produce fast and inexpensive
on-demand production and distribution for a variety of
products and services. It was during the Digital Revolution
in the 1990s when there was a rapid drop in costs and
expanded power of digital devices such as digital cameras,
computers and mobile telephones.
Today, photographers have mastered the art form of digital
photography, which allows clients much greater flexibility
and artistic style for their cherished images which can be
placed in digital photo frames, on websites and shared via
iPods, handhelds, and on the Internet.
Media outlets have also had to change the way they do
business in view of the Internet and online publishing,
including the use of stock images as opposed to high-budget
editorial productions. With the evolution of computers,
chips and networks, futurists predict that four billion
people will be doing Internet commerce by 2025.(Source: The
Extreme Future, by James Canton.)
More and more photographers are adding stock photo websites
and the latest trends includes cutting edge wedding images
with wedding reception photos, beach wedding photos,
celebrity stock photos, the green wedding, photos of
wedding reception decorations, wedding fashions, scenes of
brides, getting ready, bridesmaids, grooms, groomsmen, the
bridal party, flowers, receptions, ceremonies, the toast,
cake cutting, dancing and departures.
The Internet has created conditions where photographers can
share a voice through images that provide a unique take on
cultural trends and how they will shape weddings in the
future. Many have launched wedding stock photos websites
because of the tremendous growth in online advertising that
is communicating, connecting and influencing contemporary
and captive audiences online. Stock photography saves money
on skyrocketing and extravagant production costs.
"Wedding images is a marketplace in itself, and it's
important to offer those seeking wedding stock images a
wide variety. Today's wedding ceremonies are often in
unusual venues such as museums, gardens, spas, even zoos.
And today's green weddings provide images of
environmentally friendly flowers, beach wedding photos,
table décor and hybrid cars and limos," said award-winning
photo journalist, John Unrue.
Wedding images include fabulous food photos, jewelry,
fashions, flowers, gifts churches, hotels, and even travel
and destination, which can all be used on other websites
and in magazines for hundreds of other products and
services. There are also countless opportunities to shoot
close-up images of family, friends and loved ones sharing
moments that reflect timeless expressions that can be
adapted to satisfy many other categories for websites or
editorial image requirements.
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Kristin Gabriel handles marketing communications for John
J. Unrue Photography and http://www.unrueweddingstock.com .
Unrue is the preferred house for wedding photos, celebrity
photos, professional athletes, high-society and corporate
executives requiring both photography excellence and
discreet professionalism. Unrue's work has graced the pages
of high-end publications such as Martha Stewart Weddings,
Elegant Bride and Modern Bride magazines.
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