There are 3 Keys I've found to creating an immediate,
joyful, and results-oriented connection with your ideal
clients; however, the one that's most important is not only
crucial, but also my favorite...a clear CALL-TO-ACTION!
Perhaps it's the inner-organizer part of me, but I've
always been a person that likes to see things "complete."
That's why the call-to-action is one of the most important
areas I give attention and energy to with both my private
and Boot Camp clients. It amazes me how often this is
missing for many entrepreneurs.
When it comes to telling prospects EXACTLY what they need
to do to order your product, join your program, or take
advantage of a special offer, this is the place where you
need to spell-it-out. Instead, I see marketing materials
that are vague and general about what a prospect needs to
do or hear an entrepreneur's voice drop or mumble at that
important moment or worse, say nothing!
So, how do you start to amp up your call to action?
The very first thing you need to do is to make response
easy. Make it as easy as possible for the prospect to do
what you want her to do. If you want her to visit your
website, tell her that and tell her the web address
(seriously, you'd be shocked at how often the two aren't
linked together). Once she's on your site, give her a clear
map and directions to join your community. Tell her what
gift she'll get when she does.
You can (and should!) do this for any business and every
occasion. It doesn't matter if people visit your in-person
store, or the web, or if you go to them. What's marketing?
Communication and connection—that's it! However, this
is a busy, complex world we live in and we each don't have
time to weed through lots of text, decipher what your
saying, mail materials back to you (especially if a SASE is
not provided!) or call a number with a complicated
answering service.
K.I.S.S. (Keep It Simple, Sweetie!)
If your prospect needs to call, tell her when to call (days
and hours) and who to ask for. If she's to fill out a form,
make it as clear, fun, and user friendly as possible.
So this can be moved through, let's understand the energy
that's activated that has entrepreneurs avoiding a clear
call-to-action. This is some of what I've heard:
I don't want to seem pushy. I want to let people know I'm
flexible. What if they don't want to buy from me? Why
spend money on stamps if they might not mail it back?
There might not be anyone here to answer the phone. It's
the wrong time of year for this.
What's the energy you feel reading these "reasons?"
It strikes me as a fear about standing 110% powerfully
behind your offer. It's the energy of hiding.
So there's one last important piece I want you to keep in
mind as you begin to create your call-to-action: It doesn't
matter what your offer is, most people will be motivated to
respond to it if you are successful in motivating them to
respond. I call this the energetics of selling. And,
contrary to traditional sales belief, people do respond to
positive energies: love, hope, inspiration, joy, gratitude,
to name a few.
But it's up to YOU to motivate and call your prospects into
action.
If you don't, then you've left the conversation before it
could complete. That's not a strong energy to have
activated in your business, is it?
Call to Action:
Take a look around at your business. Do you have the number
of clients or customers you want? No? Then get clear about
how you can amp up your call-to-action:
What exactly do you want people to do when they read your
business card, website, or postcard? Is it CRYSTAL clear?
Do you have a program or product that's being released?
When would you like your early registration to take place?
What do prospects get by being an early registrant? Is it
CRYSTAL clear?
What would motivate someone to buy your product? Join your
program? What will they be receiving as a result? Is it
CRYSTAL clear?
----------------------------------------------------
Heather Dominick, EnergyRICH(tm) Entrepreneur Success
Coach, has over 11 years of teaching and coaching
experience. Heather's primary focus is in coaching
entrepreneurs to identify inner and outer sources for
attracting clients and increasing business profit. To sign
up to receive your free business building e-course go here
now http://www.energyrichcoach.com
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