Regis Philbin told a story of his continuing relationship
over a period of years with a New York City cop, Thomas
Caruso. While on his beat, Caruso would frequently
accompany Philbin as he walked to a gym several blocks
away, sharing warm conversation. Philbin, of course, would
tell countless stories of Notre Dame from his experiences
and Curoso, thoroughly enjoying them, would get caught up
in the experiences. Philbin, shocked to discover that
Caruso had never been to the Indiana campus, arranged for a
trip for the two of them which they thoroughly enjoyed. In
fact, so much so that they did it again and remain friends
to this day!
Philbin described seeing his friend every so often and just
yesterday enjoyed lunch together. Regis was again shocked
to discover that Caruso, now retired from the force, was
president of his own security company. What a security
company it is! Regis was totally surprised to discover just
how successful this cop/entrepreneur had become. Kelly was
quick to point out that it was undoubtedly his affiliation
with Notre Dame that made the difference with his success!
Caruso transferred his police career experience and
relationships with other like-minded, outstanding officers
into a growing, profitable business concept. It's always
gratifying to hear of entrepreneurial success, especially
among the heroes of New York's Finest! Caruso sells safety
and peace of mind to celebrities who desire protection.
Regis and Kelly openly discussed the story of Regis'
relationship with Tom Caruso for several minutes and
concluded with Regis giving a great plug for Caruso's
company on the air. That warm story and free publicity
likely produced a number of new prospects for Noble
Security. Such is the power of social and business
networking, connections and personal relationships.
Granted, this unique relationship provided the opportunity
to receive national exposure, but the same result can be
experienced by most of us in our networking efforts,
although it may rake a little longer if we lack that
prime-time connection.
The remarkable principle of Six Degrees of Separation
states that we are all related somehow within six
iterations. Since that is true, our very relationships will
eventually provide the exposure we desire. It's not so much
who you know directly, but rather who you know who knows
who you need to know! Again, as in so many endeavors worth
pursuing, the key is persistence. Take action. Get your
compelling message out to as many people as possible on a
continuous basis, and as they share it with others, your
goals will be met. Harvey Mackay and Mark Victor Hansen
built their empires on the back of their Rolodex. They
realized that the resources and people they needed to
accomplish their goals were close by.
The lesson here is to make certain that everyone you know
is aware of what you do and what your expertise is. Taken a
step further, inform your friends of your goals ask them
for their contacts that may help you. The resources you
need are there, you simply need to connect the dots.
----------------------------------------------------
Daniel Sitter, author of both the popular book, Learning
For Profit, and the highly anticipated book, Superior
Selling Skills Mastery, has extensive experience in sales,
training, marketing and personal development spanning a
successful 25 year career. http://www.learningforprofit.com
Experience his blog at http://www.idea-sellers.com
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