Is too much caution holding you back from business success?

Is too much caution holding you back from business success?
Are you being held back from business success because
you're avoiding things you need to do?

Of course, when you're running a business it's important to
be prudent. Prudence is defined as "caution in managing
your activity." But alongside sensible caution, it's
sometimes necessary to take a little risk.

If it was easy, everybody would do it. That's why
successful businesses are the ones that actually take a
little bit of risk in order to move themselves forward.
Some people are put off because of fear of mistakes.

William Shakespeare said: "Our doubts are traitors, and
make us lose the good we oft might win by fearing to
attempt."

In other words if we allow ourselves to be victims of
self-doubt, we deny ourselves the potential rewards of
success.

When most people look back on their lives, they don't
regret the risks they did take. They regret the risks they
could have taken, the things they could have tried.

One of the ways to get over undue risk aversion is to
practice taking small risks. Yes, some of them will go
wrong. But the better you get at taking risks and making
decisions, the more success you're likely to have in the
future.

It's important to remember that once you start taking
action towards your goal, there is no such thing as
failure; there is only feedback.

Some feedback will be negative. But you need persistence.
For every problem you come up against, there is going to be
a solution.

In sport, you often find that the people with the greatest
records and the most success are also the people who've
made the most mistakes.

They've gotten it wrong more often than they've gotten it
right. But because they've been consistently trying,
they're getting better and have more chances of success.
The most successful people are the ones who got it wrong
the most.

It's true in business as well. As Rich Dad, Poor Dad author
Robert Kiyosaki says: "Winners are not afraid of losing,
but losers are. Failure is part of the process of success.
People who avoid failure also avoid success."

Many people are held back from taking risks by the fear of
rejection. If that applies to you, follow the "SW4
Principle." If you're worried about somebody saying 'no' to
you, think SW4. "Some Will. Some Won't. So What? Someone
else is Waiting."

If you focus on what you want ' people saying yes ' you'll
have more chance of success.

So you have decide: Is your dream of business success worth
taking a little risk?

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Robert Greenshields is a marketing success coach who helps
business owners and independent professionals who are
frustrated that they're working too many hours for too
little reward. Sign up for his free tips on earning more
and working less at http://www.MindPowerMarketing.com