Your professional and business profile needs to reveal your
uniqueness. Your uniqueness is part of you and plays a
huge part in your success. Your potential clients need to
know what is special about you. They need to know why they
should come to you for services.
How do you accomplish this?
One way is to tell your readers what makes you unique. What
is it about you that makes you stand out?
Is it how you perform your service? Is it that one extra
benefit you offer your clients that others don't?
Take a minute right now to think about this. What do you do
that others in your industry don't? Write it down.
Now describe what your uniqueness is. Write out the
details. Write out exactly what you offer, how you offer it
and what benefit your extra service offers to your clients.
What do they get out of it? What's in it for them? This is
part of your USP (unique selling position). This is what
makes you special. You want to and need to include this in
your business or professional profile. This is what is
going to make you stand out and attract your new clients to
you. This is what is going to make those clients want to
come to you to satisfy their needs.
If you are saying to yourself you don't know what makes you
stand out, what makes you unique, then it's time to take a
step back, sit down in a quiet place and reflect on what
you are doing. Think about your services and what one thing
could you add to your services to give you that competitive
edge.
There are hundreds of service providers who offer the same
services you are. What can you do that the others aren't?
Find that one thing and you will be on the road to success.
Now you need to write about it and add your unique offering
to your professional and business profiles.
How do you effectively communicate to your reader what your
usp is?
Start by summarizing everything you wrote when you were
describing it in the steps above. Use nouns and adjectives
to describe the benefits. Explain how they will benefit.
Keep in mind, you want to sell benefits, not features.
Write like you are talking to your potential client one to
one. In fact, talk it out. Say it out loud. Say it as
write it. That's the best way I have found to e
You need to show your potential clients why they need your
services over the competition by adding your unique selling
position to your professional and business profile.
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You are invited to learn more about writing your company
profile at my website: http://www.anitaspen.com
Download
your complimentary copy of my latest report: "Top Tips to
Writing Company and Personal Profiles: 20 Do's and don'ts
to Creating a Powerful and Influential Marketing Tool".
This report is sure to help you as you write your profile,
whether it be personal or for your company.
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