June is 'Entrepreneur's Do It Yourself Marketing Month' and
every small business owner on a tight budget that wants to
explode their businesses quickly, easily, and without
breaking their bank account should be using press release
marketing in their overall plan to generate profits.
Writing a press release is a great way to gain plenty of
exposure for your business and unlike advertising.....it is
free.
Do you know how easy it is to get stories about your
company on TV, on the radio, in newspapers, in magazines
and on the internet simply by submitting a press release
about the new thing going on with your company? And keep in
mind, these are stories about your company.
These are not ads that you are paying for. People are more
trusting of the stories they read. Printed stories do not
evoke in readers suspicion as advertising does. Now that's
exposure you just can't buy.
Below are 12 tips to get you started:
-Write and distribute press releases consistently to
promote your product, service, cause or issue. Be certain
they are direct-to-consumers releases. You can get more
tips on how to do this at: www.DanieBaptiste.com
- To demonstrate your expertise, write "how-to" articles
and submit them to high trafficked directories such as:
EzineArticles.com & Ideamarketers.com These same articles
can be sent to newspapers, trade publications, magazines
and both online and print newsletters.
-Start your own blog and post entries to it at least three
times a week on your topic. You'd be surprised how many
journalists do their research on the internet and interview
bloggers.
-Create a profile at social media sites like Facebook,
MySpace, Squidoo, Ryze, and LinkedIn. These sites are
growing by the day as millions of people turn tothem
instead of to traditional media for their news,
entertainment and networking activities.
-Find out the reporters who cover your industry and invite
them to lunch. Let them know that you are someone whom they
can call on for background, commentary and story ideas.
Don't be shy. Reporters appreciate it when you call to ask,
"How can I help you?"
-Contact the advertising department of every newspaper and
magazine you want coverage in and request a copy of their
editorial calendar. This is a free listing of all the
special sections and special topics coming up during the
calendar year.
This information alone will tip you off to sections where
your story idea would be a perfect fit, enabling you to
query the editor weeks and even months ahead.
-Send in press releases to radio stations letting them know
about any fun and unusual promotions your business is
putting on.
-Send in a pitch to the media suggesting profile stories
about individuals (your employees, of course!) with
interesting or unusual hobbies or volunteer in outstanding
community service projects. The reporter will call to ask
them where they work—and that's more publicity for
you.
-Develop relationships with columnists at newspapers and
magazines and continue to feed them fresh ideas because
they are hungry for it. Mail them a press release about the
trends you are seeing in your industry.
-Ask your trade association to refer reporters to you. This
is one of the places that reporters call when they are
looking for sources.
-You can send in a press release and a complimentary issue
to reporters in your industry if you've published a printed
newsletter with helpful tips or off-the-wall stories of
your customers, with their permission, of course. This will
more than likely get you lots of interviews with the media.
-If there is a national story being covered and you can
give a perspective being the local angle....a simple press
release can get a reporter over to your business with pen
in hand ready to give you free publicity if you can appeal
to a wide audience.
You've just made it so much easier for the media as they
don't have to spend too much time on researching a topic of
great interest to their audience.
----------------------------------------------------
Yves Marie Danie Baptiste is an expert in writing effective
press releases that gets results. Click here:
http://www.DanieBaptiste.com for more information on how to
write powerful press releases that puts your product,
service, or cause in the news.
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