Where to put your contact info on a trifold brochure

Where to put your contact info on a trifold brochure
When you're designing a trifold brochure, you have to put
your contact information someplace on the brochure. The
only question is, where?

There are a few options:

On the front of the brochure - Whether you put the contact
info on the front depends on your customers' level of
familiarity with you.

If your trifold brochure is meant for customers who are
already familiar with you, and just need ordering
information (like a take-out menu or spa menu), then the
front is the best place for the contact info - that way,
they can get what they're looking for quickly.

If you're creating the brochure for new customers, then
putting all your contact info on the front is probably a
bit early in the "relationship" to be asking clients to
contact you. If that's the case, then reserve the front for
making your product or service look extra-attractive.

Inside The Brochure - The inside of your brochure may have
many opportunities for calls to action - bits of text where
you ask your customers to contact you. If this is the case,
then plan to include at least some contact info - your
phone number, email or website - next to the call to
action. You may want to include multiple contact methods
near the call to action.

On The Back of the Brochure - This is my favorite place to
put the contact info on a product or high-end service
brochure. This is typically a panel that people look at
after looking at the cover - at minimum - so it doesn't
look like you're asking for the sale right off the bat. The
customer will be warmed up by looking at the rest of the
brochure before you tell them to get in touch with you.

Also, the back is easy enough to get to if people do want
to contact you immediately. People can just flip the
brochure over instead of wading through all the text and
unfolding the pages if they just want to call you or find
your website.

I typically recommend putting the contact information in
the bottom third of this back panel. I also recommend
including some sort of call to action above all the contact
information - it can help to spur the reader into actually
using the contact information to get in touch with you
instead of setting the brochure aside or putting it in the
recycling bin.

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Erin Ferree is a brand identity and marketing design
strategist who creates big visibility for small businesses.
Through her customized marketing and brand identity
packages, Erin helps her clients design effective websites
that help them extend their brands, bring in new clients
and make sales. http://www.elf-design.com