They Laughed After I Innovated a Niche - - Then I Showed Them How I Was Growing Rich!

They Laughed After I Innovated a Niche - - Then I Showed Them How I Was Growing Rich!
Quote: "All ideas are a new combination of old ideas, and
that the only way to get ideas is to study the principles
and basis behind current happenings." - Jay Abraham

If I were to make an educated guess, I bet I would find
lots of professionals around the globe who consider
themselves "shoulda" experts. As in, "I shoulda done that".

As a Global Client Communication Mentor, I hear this
message from clients all the time. Self-Employed
professionals feel that they need to copy what their
competitors are doing, they feel that they should be doing
the same thing. After all, I need to keep up with my
competition right? Well, not exactly.

My standard answer is: True, the ability to model you
business after another business that has a niche is your
fastest path to cash. However, your clients still want to
know how your unique talents will solve their problem. Your
clients buy your products or services because of Y-O-U.
And, people who are unique and specialized, get paid the
most and are sought after more often.

I never try to convince my clients to be all things to all
people. No way. It takes too much time and money to get
that marketing message across. Anyway, your clients aren't
looking for a generalist. They're looking for a mentor, or
an expert who will solve their problem and bring them the
result that their looking for, quickly.

Let me try to be specific about the easiest way to innovate
a current niche. Start by creating a simple list of
questions to ask yourself daily. You can write the answers
to these questions in your journal, or you can think about
them in your mind. Either way, the questions might be:

- What is it about this line of work, that could be made
more effective?

- What is it my business provides locally, that could
easily be done globally?

- What is it about my competition, that I could be doing
better, more profitably, or more successfully?

- What is it that my business is doing right now, that my
clients are looking to benefit from over the next 5 years?

Now, do not spin your wheels trying to create a niche. Not
in this soft economy. You will analyze, and analyze and
analyze while your prospects get their needs met by your
competition. Instead work with a mentor who can help you
innovate a current niche, and determine the real results
you bring your local and global clientele.

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Kim Schott, your Global Client Communication Mentor, is the
author of the Keys to Client Communication System™,
the step-by-step, paint by numbers client communication
program help self-employed service professionals to attract
more clients in less time. To receive your weekly how-to
articles on consistently attracting more local and global
clients in less time, visit
http://www.SchottCulturalConsulting.com